About me

I am creative editor with extensive experience across print, website and digital channels. I have 10 years’ experience as a fashion journalist, working on creative editorial, business to business reporting and commercial content solutions. I have a record of developing and delivering effective, innovative and strategic creative editorial; large-scale, multichannel content campaigns; and bespoke commercial content partnerships. I have a varied and well-rounded skill set, from writing, editing and commissioning for print and online; content, digital and social strategy; branding, marketing and commercial campaigns; and creative direction and styling. Alongside my work at Drapers, I am available for freelance opportunities, including writing, editing, speaking, hosting and consulting.

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Work history

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Associate EditorDrapers
Sep 2019London, United KingdomFull Time
- Leading Drapers Bespoke, the successful creative partnerships and commercial content division While continuing day-to-day editorial and content strategy responsibilities across the Drapers magazine, website and wider portfolio, this newly created role also includes heading Drapers Bespoke, the in-house content studio. This involves overseeing and driving the execution of all content campaigns and special projects, including new editorial products and strategic commercial content partnerships across print, digital and events (live/in person and digital). Leveraging my content expertise to maintain the highest editorial standards, creative execution, and brand consistency, alongside ideation and execution of new concepts to deliver uniquely tailored projects and commercial content that exceeds partner goals. Devising tailored and bespoke strategies, from concept to delivery, promotion, and marketing, I also oversee end-to-end project management. For content, this includes all production – writing, commissioning and editing Drapers Bespoke content across print and/or online, managing in-house and external writers, analysts and experts. This also includes the delivery of live in person and/or digital Drapers Bespoke events, from presentations, panels, speeches and other networking opportunities/socials, leveraging my network of industry contacts to deliver top level attendee wish lists, guest lists and speaker acquisition. Collaborating closely with the Drapers editorial and commercial teams, and across the wider business, managing a team of internal and external stakeholders. I am also responsible for Drapers Bespoke budget, revenue, costs and margin, with a focus on new business development and targeted commercial growth.
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Head of Content: Fashion and FeaturesDrapers
May 2016 - Sep 2019London, United KingdomFull Time
- Overseeing fashion and features content and strategy across Drapers in print and online Expanding on my fashion editor role, this new position included setting and delivering editorial and digital strategy across all fashion and features content for Drapers’ weekly print magazine, online at DrapersOnline.com and daily newsletters. As well as writing and creating content, this included commissioning and editing all fashion and features content from across the Drapers team. The position also included greater responsibilities across the wider Drapers brand, including working across Drapers’ large conference, awards and event portfolio, and collaborating with business-wide teams including commercial, marketing, events and logistics. As a senior member of the editorial management team, this also incorporated a more prominent ambassadorial role and leveraging of industry-wide contacts. This included hosting Drapers own events, chairing Drapers conference content and hosting Drapers awards, amongst others. I would also contribute, present, host and deliver keynote speeches at external events and conferences, and various newspapers and other publications as an industry expert, including live BBC News.

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Skills

• Writing
• Editing
• Styling
• Commissioning
• Creative Direction
• Feature Articles
• News Reporting
• Content Consultant
• Content Editor
• Content Strategy