Graeme Williams
Available

Graeme Williams

Design DirectorLondon, United Kingdom
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Connections
Thomas Michalak
Francesca Vitelli
Jonathan Taylor-Horne
Graeme Williams
Available

Graeme Williams

Design DirectorLondon, United Kingdom
About me
I believe in beautiful design. Creative Direction, Packaging Design, Brand Strategy, Digital Direction, Brand Guardianship. With extensive experience in graphic design, packaging NPD, visual storytelling and brand strategy, I am equally at home re-building product identity for a heritage brand as driving high growth in a punchy start-up. I am continually excited by emerging trends and shifts in lifestyle and I translate these insights into inspiring collections that resonate with the right audiences.
Projects credited in
  • #SwoonMonsoon
    #SwoonMonsoonBehind-the-scene look at Monsoon’s #SwoonMonsoon photo & video shoot with Missy Rayder and Frederikke Winther.
Work history
    H
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    Design DirectorHotel Chocolat
     - London, United KingdomFull Time
    For 4 years’, I was responsible for bringing Hotel Chocolat’s brand vision to life - from developing, managing and implementing creative design strategies to protecting and differentiating the brand and image. I successfully steered Hotel Chocolat from a chocolate brand to a lifestyle brand, working globally - from the UK to the Caribbean, New York and Tokyo. I led a team of designers and managed all aspects of packaging NPD, marketing brand design, development and implementation across all customer channels.
    The White Company logo
    The White Company logo
    Creative ConsultantThe White Company
     - London, United KingdomFreelance
    Working collaboratively with the Head of Creative Operations and Multi-Channel to design and develop new customer journeys across Clothing, Fragrance & Bedding categories. In tandem with the Art Directors to establish and develop the framework to deliver full suites of image and product sets across all channels.
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