Established on the basis of collaborative and long-lasting partnerships, Graft Branding Studio offers strategic branding solutions across a multitude of industries.
The success of a brand is determined through the consistency of it's expression, which is achieved through our phases of branding - brand thinking, creation, on-going development and management.
Projects
- INVINCIBLEA Franschhoek based, Parisian inspired wine shoppe/bar. Based on Parisian research – the concept 'The Celebration of Imperfection’ was developed. This concept draws on the fact that the invincibility of imperfection lies in the inability to change it from being imperfect and timeless. This imperfection is seen in the process of wine making, traditional Parisian bistros - their casual, charming, convivial atmosphere and Paris itself. The use of an authentic French Contin typewriter to create th
- MOYA MEAKERThe brief was to visually communicate authentic beauty in both person and wine, the concept articulates simplicity and natural elegance. The label design is crafted in memory of the original Moya Meaker who was crowned Miss South Africa in 1959. It needed to represent elegance through expression and sophistication through the creative. “An old world charm in a new world body.” *Original illustration by Christian Eve
- MAKEThe name MAKE is derived from the first two letters of the founders’ names, Mandie and Kevin. Their characteristics and experience contribute to the company values. After years of pursuing different paths with an almost diametrical vision they finally decided to use their collective experience to bring hope, employment and production to Africa hence MAKE: Africa. The design direction was chosen to portray a new way of looking at the industry through transparency and ethical local production.
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