About me

Experienced Social Media Manager passionate about the use of social media to elevate and connect fashion to a wide global audience. Demonstrated history of working in the luxury goods and retail industry. Skilled at creating and implementing strategy, content creation, project management and with strong knowledge of social advertising worldwide. Good communicator and brand representative.

QuestionsProjectsExperienceTeam

Projects

• 8

  #ShareYourSocksTo promote the launch of the Paul Smith Sock Subscription and reclaim lost share of voice in the sock category we created a 360 project which encompassed Website, Social Media, Email, Influencer Campaign and Competition to draw awareness to the category.
• 2

  Paul Smith x Instagram @ Paul Smith LAIn 2017, we partnered with Instagram to paint the famous Paul Smith Melrose shop in the Pride Rainbow colours to celerate LA Pride and also launch Instagram's #KindComments initiative to promote inclusivity and help combat cyber bullying on the platform.

Projects credited in

• 30

  Postcards from...A four-part documentary series following the British fashion designer, Paul Smith, as he catches up with friends and visits inspiring places in four of the world’s great cities.
• 5

  PAUL SMITH - A SUIT TO TRAVEL IN
• 18

  Paul Smith & Manchester UnitedTo launch the product collaboration for AW18 a series of player portraits were mixed with still life imagery shot in Manchester, both photographed by Percy Dean. Full story > https://www.paulsmith.com/uk/stories/aw18/manchester-united

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Work history

Social Media ManagerPaul Smith
Jan 2014London, United KingdomFull Time
Social Media ExecutiveHarrods
Apr 2012 - Sep 2014Knightsbridge, London, UKFull Time
Strategic management of social media channels, including content creation and performance analysis. Worked across different departments, with a key focus on communication with buying teams for forecasting and product/brand specific pushes to deliver campaigns that establish Harrods as the number one luxury department store worldwide. Initiated, created and executed social media campaigns both inhouse and with both established and emerging fashion labels globally. Analytics and KPI reporting into he wider business on a weekly and monthly basis. Cultivated strategic relationships with new and existing brands and influencers.

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Skills

• Marketing
• Marketing Strategy
• Social Media Marketing
• Curation
• Influencer Marketing
• Social Advertising
• Social Media Management
• Social Media
• Content Coordination
• Photographic Direction

Education

BScUniversity of Leeds
Aug 2003 - Jun 2006Leeds, United Kingdom
2:1 Bsc Aviation Technology and Pilot Studies