Grazia Tribulato

Grazia Tribulato

Head of Brand and Global Marketing ProjectsLondon, United Kingdom
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Grazia Tribulato

Grazia Tribulato

Head of Brand and Global Marketing ProjectsLondon, United Kingdom
About me
I connect artists and their audiences. As a senior marketing executive with 14 years’ experience in crafting campaigns and digital strategies for artists, music tech and media I transform insights into storytelling and emotionally engaging campaigns. Combining the ability to strategically see the big picture with functional skills to drive complex global campaigns, I can manage creative chaos with a smile and lead the teams with whom I deliver results with a naturally inspiring predisposition. My expertise: • Global brand and marketing strategy and local executions • Digital marketing and social media strategy • Content creation and content marketing • Alignment of all messaging, positioning, and tone of voice across channels • Management of in-house creative teams and external agencies • Artist and label relations • International project management • Brand partnerships integration and synergies • Data and consumer insight analysis • Forecasting analysis, prioritisation and risk / opportunity assessment I’m passionate about sharing ideas, connecting people, and motivating teams.
Work history
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    Head of Brand and Global Marketing ProjectsDeezer
    London, United KingdomFull Time
    I took the reins of brand and consumer communication at Deezer and created a comprehensive global brand with buy-in from all 5 major territories. My achievements in this 360˚ tech-startup role include: • Created a new brand strategy and positioning for the company, implementing new brand guidelines • Onboarded and aligned global and local teams evangelising internally on how to transform it into actual campaigns and communications in all areas from product, to new launches and partnerships • Led all creative development for content creation and for online and offline advertising campaigns (TV, outdoor, radio, digital acquisitions, Facebook, Instagram, snapchat, artists’ campaigns) • Created the company’s very first global integrated campaign, the second is on its way • Worked very closely with local teams on devising and executing local strategies and campaigns • Built a new team integrated it with the existing one, rebuilding trust and a new way of working • Increased unaided brand awareness by 11.5% in 5 major territories • Established new processes and supported the organisation through rapid change • Managed a team of 7 people in London and 8 dotted line reports in Paris and Berlin • Managed senior stakeholder expectations in an environment of rapidly shifting priorities With Deezer I evolved from having always been part of large corporations to a start-up environment. In this new environment I have been acquiring solid knowledge about digital marketing, Tech and Product working closely with both departments (which host stars in their own right). Leading the team is the greatest joy of this role, the balance between providing a strategic direction while letting everyone get on with their work allowing them space to grow and to create. It’s also a unique opportunity to really shape the business and to work as closely as ever with the marketing teams in the countries.
    Universal Music UK logo
    Universal Music UK logo
    International Marketing DirectorUniversal Music UK
     - London, United KingdomFull Time
    Created global campaigns for London Grammar, Andrea Bocelli, Empire Of The Sun, Eros Ramazzotti, and Japanese repertoire. Left to pursue further study. With the sale of part of EMI to Universal I moved to their international marketing department and had the immense honour of working with Jazz Summers and Ministry of Sound to launch a new unknown band called London Grammar and solve challenges like how to break a band into the Nordic when their music wasn’t available on Spotify.
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Skills
  • Digital Marketing
  • Digital Strategy
  • Digital Storytelling
  • Brand Development
  • 360 Campaigns
  • Content Creatiion
  • Content Strategy
  • Coaching
  • Consumer Marketing
  • International Marketing
Education
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    Diploma in Personal Performance Coaching and Diploma in NLP Practitioner. The Coaching Academy
     - 
    I returned to further education to learn how to bring the best out of people, empower collaborations, and facilitate peak performance and growth within individuals, teams and in organisations.
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    MA Music Business ManagementThe University of Liverpool
     - Liverpool, United Kingdom
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