With a strong background in technology, psychology, aesthetics, and collaboration, I am skilled at understanding and solving genuine user problems through empathy and research. As an expert in my field, I use my expertise to improve business methodologies and frameworks, and to drive customer understanding within and across teams.
In addition to defining and owning the problem space, I am also skilled at leading the entire design and research process, using design thinking and ideation to find creative solutions that meet customer needs and support business strategy. I thrive in ambiguous situations and enjoy driving initiatives forward, and I am committed to fostering a supportive culture that encourages collaboration and problem-solving among cross-functional teams.
As a design leader within my organisation, I am responsible for setting the long-term direction and facilitating broader programs of work. I also take pride in mentoring and coaching more junior team members, helping them to grow and develop their skills. Whether I am working on a specific project or leading a team, I am always looking for ways to improve the user experience and create high-quality products and services.
Work history
Principal Product DesignerLyst
- London, United Kingdom
As a Principal Product Designer at Lyst, I led Home redesigns resulting in a 40% increase in native app engagement. I worked closely with researchers, data analysts, product managers, and engineers, conducting competitor analysis, facilitating workshops, defining problems, ideating solutions, and regularly syncing with product and engineering teams. These redesigns showcase my ability to drive successful projects through design thinking and collaboration with cross-functional teams.
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UX DesignerBritish Business Bank (via Cohaesus)
- London, United KingdomFreelance
As the lead UX designer on a project to merge over 10 websites into one seamless web product for financial assistance in the UK, I worked closely with senior members of the business to understand their needs and pain points. This challenging but rewarding end-to-end project required a deep understanding of each domain and the ability to propose a new information architecture. I enjoyed the opportunity to make a meaningful impact on the user experience and was proud of the results of this project
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Skills
- User Research
- Sketching
- Ideation
- Prototyping
- Rapid Prototyping
- Client Facing
- Workshop Facilitation
- Information Architecture
- UX Strategy
- Psychology
Education
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Bachelor of Arts (BA) Friends of Design
- Cape Town, South Africa
Awards
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Distinguished Talent BursaryFriends of Design
One student per year is awarded the 'The Distinguished Talent Bursary' to attend Friends of Design Academy of Digital Arts in Cape Town. The prize is awarded to the candidate who most impresses F.O.D with their creative work, shows drive and initiative to make full use of their potential.