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I am a graphic design professional ready to take my career to the next stage. With 2 years experience as an agency based designer, I thrive on taking the initiative in ideas generation, identification of brand synergies, collaboration and 360 degree promotional campaign management. I have design/ art working experience for a variety of luxury fashion brands including Raymond Weil, Paul Smith and 88 Rue Du Rhone. In addition, I have worked on brand collaborations for high profile events such the Brit Awards, BAFTA Film Awards and the BBC Music Awards. I am keen to progress and build upon my reputation as a designer.
Raymond Weil Genève is a Swiss luxury watchmaker, founded in 1976 in Geneva. It is a family company founded by Raymond Weil (1926-2014), and now managed by Olivier Bernheim (Weil's son in law) and his two sons, Elie and Pierre Bernheim. It is one of the last independent brands in the Swiss watch industry. Key projects, experience and responsibilities: • Assistant brand management and direction for the Raymond Weil brand. • Print/ Digital advertising design and multi media coordination. • Incentive campaign management including creation and distribution of appropriate POS promotional materials to key retailers. • Management of brand partnerships and artist collaborations such as Gibson Guitars, Sennheiser, Labrinth, Milos and Nicola Benedetti across product, print advertisement and digital platforms. • Compliance management of brand, legal and copyright guidelines when collaborating on advertising/ POS with other brands. • Promotions and product placement direction as part of 360 degree brand strategy. • Collaboration generation including London Music Awards, Mayor’s Music Fund and Nordoff Robbins. • Designing of info-graphics/ web banners for relevant web, social listings and blog posts. • PR representation for Raymond Weil at high profile promotional events such as BRIT Awards. • Building database of contacts. • Authentic and original idea generation for target audience. • Client communication, management and campaign evaluation.
88 RUE DU RHONE is an independent brand of Swiss made accessible luxury watches, launched in 2012 by Elie and Pierre Bernheim. Grandsons of the Swiss watchmaker Raymond Weil, they have set up the brand in La Chaux-de-Fonds where they produce their collections. Key Projects, experience and responsibilities: • Coordination of all print production. • POS promotional material design, incentive and distribution. • BAFTA collaboration; the official timing partners of BAFTA for film, television and gaming awards. • Brand partnerships management and liaison, working in conjunction with other brands, including Warner Brothers and Lime Pictures. • Thorough understanding of brand, legal and copyright guidelines when collaborating on advertising/ POS with other brands. • PR representation for 88 RUE DU RHONE at high profile promotional events such as BAFTA's. • Ambassadorial collaboration management; Samuel L Jackson, Rick Edwards, Andy Jordan, Ant & Dec and Steven Fry.