Projects credited in
- Opinions WelcomeNot everyone loves the peaty taste of Laphroaig whisky. So for Laphroaig's #opinionswelcome campaign we worked with White Label to show off the best and worst opinions on this controversial of tipples. Our campaign film became Adweek’s Ad of the Week, was viewed more than 3 million times, ran across Europe as a TVC and a 60" cinema cut. Most crucially, it drove a 25% sales spike for the quarter. That’s a lot of new fans … and a few haters too.
- Laphroaig: Opinions Welcome edited & shot by Sariel H. (Self Shooting PD / Camera Op / Editor)