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Greg. Swaby

Head of Group Marketing

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Writer - Event Manager


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About me

I have quickly progressed from running a small live music venue in Hoxton to a medium sized experimental Cocktail Bar & Restaurant in Islington, onto promoting & marketing a large Bar, 50s Diner and Boutique Cinema in Balham. Since September 2014 I have been the Head of Group Marketing & Events for The Breakfast Group, looking after six sites and eight brands in and around Oxford Street, Bloomsbury & Soho. I have helped put together and promote events for a lot of private clients but also for the following corporate clients; Nintendo, Red Bull, Sky, Audi, Elle Magazine, The Sacred Heart Foundation, Illuminati Jeans, the World Rally Championship, Team GB Basketball Team, Burton Snowboards, Route One, Corona Beer and 42 Bellow Vodka to rattle off a few. I've also help set up and create 'brands'? with third party stake holders and for in house events at each venue I've worked at. My ambition is simply to carry on working for bigger and better firms with bigger and brighter ideas and projects, hopefully that can encompass my passion for great food, drink & entertainment.


  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Corporate
  • Music Event
  • Social Event
  • Brand Management
  • Email Marketing
  • Marketing Strategy
  • Event Execution
  • Event Organisation
  • Event Planning
  • Communications

Work history


Head of Group Marketing

The Breakfast Group

Aug 2014
  • The Breakfast Group is a restaurant and bar operator in Central London, where I employ my hard-working, enthusiastic and creative event and marketing skills to help manage offline and online presence, developing our digital marketing strategy and drive sales. Based at our Head Office in just off Oxford Street I regular visit to each of the company venues, to work closely with our Restaurant/Bar managers. I report directly to the Head Of Group Operations and Managing Director where I am part of an important decision making group. Each of our current venues are strong, successful brands but will always benefit from fresh ideas and approaches to marketing, something I bring to the table. Salvador & Amanda | Jerusalem Bar & Kitchen | The Social | Opium | Peony | 68 and Boston My roles encompasses the following; • Develop and oversee the marketing strategy • Oversee data capture • Manage e-mailers, write copy, analyse reports • Oversee design, creation and publication of all marketing material in line with marketing plans, both print and digital • Plan and implement promotional campaigns • Ensure consistency of menus and messaging across sites • Maintain the company and venue websites in terms of content, updates and manage analytics • Run all social media channels across the group – Instagram, Twitter, Facebook • Monitor online reputation - TripAdvisor, other review sites • Develop and manage partner relationships with industry organisations and media in line with the marketing strategy • Growing my network of industry contacts to source new business opportunities • Ensure regular reporting to measure results of marketing • Organising promotional events • Point of contact for press and corporate enquiries • Point of contact for company’s PR, web/SEO agencies. • Excellent English language and communication skills • Proficient in using online marketing tools and social media channels • Passionate about great cuisine and the food & drink industry



Broadcast Journalism

University of Gloucestershire

Aug 2005 - Jun 2008