About me

Accomplished Senior Product Designer with a proven track record of driving brand growth and user experience. Extensive experience leading cross-functional teams in developing innovative design solutions across diverse industries. Demonstrated ability to conceptualise, design, and implement impactful brand strategies, resulting in increased brand recognition and customer engagement. Expertise in user-centred design, with a focus on data-driven decision making and process optimization. Proven leadership and mentorship skills, with a passion for fostering creative and collaborative teams. Passionate about leveraging design to drive product adoption and business growth.

PostsProjectsExperienceTeam

Projects

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  Coniq Loyalty AppUpon starting my role as senior product designer at Coniq I was tasked with redesigning the mobile app from scratch. Previously apps were created more less bespoke for clients and the business desired to move to using a SaaS approach.
• The Coniq platformIntroduction This case study details the redesign of Coniq's self-service platform, undertaken to improve user experience and encourage client self-sufficiency. The Challenge Some of our clients are not using the Platform as a “self-service“ tool to manage their accounts and instead rely on their Coniq account managers, which in the past has worked, but as we scale, this will prove to be more difficult and expensive for us. It would seem that this, in part, is due to the platform being challeng
• N G X PackagingWe took a deep dive into vintage botanical illustrations for this packaging. It’s a visual nod to the science behind the product, highlighting the natural elements at play. But we didn’t want it to feel too clinical. That’s why we balanced the masculine green with a touch of dusty pink. This creates a gender-neutral aesthetic, avoiding any overly macho vibes. It’s a product for everyone, after all.
• LIGHT ASYLUM SHALLOW TEARS 12 INCH DESIGNInternationally released vinyl 12" single For Light Asylums-Shallow Tears Digital photo montage created with Adobe Photoshop, Typograpy and layout in InDesign.
• PALACE GROUP VIP TRAVEL PACK Palace Group travel package containing brochure & itinerary for VIP clients.
• Culta and Bloom BrandingAn upmarket, botanical-inspired sanctuary in Shoreditch. We leveraged mystery (monograms, shadows) and accessibility (wide audience) to create a welcoming, enchanted escape through reclaimed nature & calligraphy.

Work history

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Senior Product DesignerConiq
Sep 2021 - Jun 2024London, United KingdomFull Time
Led design on mobile app & admin tools, utilising data & user research to deliver exceptional user experiences. Championed product vision & strategy, fostering collaboration across teams for a user-centric approach. Produced branded assets for marketing & sales initiatives. Achievements: Implemented Atomic Design principles, reducing prototyping time from 5 days to 1 day. Increased search performance by 96%. Established design and brand standards for consistent user experience. An European shopping outlet group: 700% ROI in first six months Mall of America: 208% increase in transaction value for paid members 35,000 new users Tanger Outlet Centers: Hundreds of thousands of members Over 800,000 offers redeemed in first year
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Head of Product DesignNGX (Nutri-Genetix)
Mar 2021 - Aug 2021London, United KingdomFull Time
Oversaw all design, including branding, packaging, the ecommerce site , and marketing materials. Achievements: Developed new DNA kit and Body Fuel packaging designs.

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Skills

• Digital/ Print
• 2d/3d Artist
• Brand Creative Strategy
• Ui/ux Design
• Blender 3D
• Css Html
• Wireframing
• Adobe Creative Suite

Education

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Nation Diploma in Graphic Designdurban university of technology
Jan 1996 - Dec 1999Durban, South Africa
NDip, Graphic Design - Durban University of Technology