About me

A driven, collaborative and curious marketer with experience in developing brand- defining partnerships that increase awareness, fortify brand loyalty and generate robust revenue streams. Outside of the office I have a deep interest in travel and discovering new cultures. This passion has led my success within a career in the luxury travel industry and I feel that I am now ready to transition into a new space, bringing with me an in-depth knowledge of luxury across all sectors. My roots in the Lake District have led to a sense of adventure that's present in every aspect of my life, whether that's mountaineering in Kyrgyzstan or collaborating with lesser known brands that I see great potential in. I'm currently looking to utilise this sense of adventure in a new role that challenges me and offers me the opportunity to thrive in a professional environment.

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Work history

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Global Brand Partnerships ManagerBlack Tomato
Jan 2015London, United KingdomFull Time
I have spent almost five years leading the Brand Partnerships division of a multi-award-winning experiential travel brand, growing the channel from its infancy into a essential component of Black Tomato's marketing success. During my time here I specialised in seeking new, fruitful opportunities across the luxury market and implementing partnerships that offered mutually beneficial successes to both Black Tomato and our chosen partners. I also specialised in account management, ensuring each partnership thrived on both ends of the collaboration. I managed Black Tomato's Brand Partnerships budget, ensuring each collaboration offered the finest ROI for both brands. Measuring success through a combination of increased revenue, heightened brand awareness and continued brand loyalty among some of the most discerning and high-net-worth clients globally. My time at Black Tomato has not only fostered an in-depth understanding of the luxury travel industry, it has also given me the ability to approach creative marketing from a variety of industry mindsets and broad strategic goals. I have worked directly with a mixture of the world's leading brands, from luxury publishing houses to high-end consumer brands and various other high-paced industries such as finance and conservation.
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CopywriterThat House In
Jun 2013 - Oct 2014United KingdomFreelance
Created bespoke written content for a B2C search and online booking agent whose primary purpose is to aggregate self-catering rental properties from across the globe onto one easy to navigate website. Researched hundreds of destinations from around the world and converted findings into engaging and interesting content, aiming to drive traffic to the site and aid the brands SEO.

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Skills

• Marketing
• Social Media
• Budget Management
• Time Management
• Brand Activation
• Brand Storytelling
• Writing
• People Person
• Teamworking

Education

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BA(Hons) JournalismNorthumbria University
Sep 2010 - May 2013Newcastle upon Tyne, United Kingdom
A fast paced, NCTJ accredited course which gave me the practical skills to thrive in the world of journalism. I specialised in creative non-fiction, but also spent time honing skills that gave me a deep understanding of the publishing world. I was awarded first class honours in my dissertation project 'Cardinal Magazine' - A student lifestyle magazine and blog which covered an array of genres including; travel, sport, music, food and current affairs. Obtained 98% in the NTCJ Shorthand examination

Awards

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International Campaign of the YearTravel Marketing Awards
An accolade given to Black Tomato for the cutting edge campaign 'Get Lost' (www.blacktomato.com/get-lost) a service in which travellers are dropped in mystery locations and challenged with the task of finding their way to an end point, enjoying experiential activities and pop-up luxury accommodation along the way. A key success of the service and direct result of the award was a brand partnership in collaboration with What3Words, a tech-based navigation company that has divided the world in 3m x 3m squares to challenge the archaic form of GPS coordinates. By partnering with this brand, we were able to give a pin point accuracy to each trip, ensuring a unique means of exploring unknown locations around the world - www.what3words.com // Travel Marketing Awards
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ILTM Rising Star AwardInternational Luxury Travel Market
A luxury travel industry accolade which is awarded for ROI-driven creative marketing in the luxury space. In December 2016 I was selected as a Rising Star of the Travel Industry by the Travel + Leisure advisory board. This involved representing Black Tomato at ILTM Cannes, the world's leading luxury travel conference that focuses on the future of travel and those who are exploring the limits. As part of the Rising Star Award I selected to give a talk on the trends that will define luxury travel, and the challenges the industry face. I presented my thoughts to a board of industry peers, ranging from global brand managers of the world's leading hotel brands to CEOs of the world's leading luxury press.