I am a visual communications designer, working across the disciplines of graphic design, web design, art direction and creative direction in branding since 2010.
For the past 4+ years, I have held the position of Senior Designer at Luxury Branding, specialising in strategy-led design in the luxury hospitality industry with brands including Belmond, C Resorts (by Constance Hotels & Resorts), Cottonmill (the UK’s first Private Members’ Spa), Annassurra and Taj Resorts Hotels Palaces Safaris.
I have served as Design Director for maverick hospitality firm Kingham Leigh since 2018, developing and designing new hospitality concepts and brands.
Educated in graphic design with a passion for typography, I am constantly seeking to learn new skills and am interested in exploring the ways in which illustration and motion graphics can further express and communicate ideas. While I have an obsession for detail, my focus is on the role design plays as a part of a greater system of communications and business strategy to help form and foster connections between brands and their audiences. I believe that design is at its strongest when it is honest, memorable and appropriate.
In addition to my career as a designer, I have a background in music theory and performance – classical and contemporary. It is to this that I attribute my approach to problem solving as one of informed intuition, much like improvisation routed in practice and understanding of theory. I continue to enjoy making music as a multi-instrumentalist.
Work history
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Design DirectorKingham Leigh
London, United KingdomPart Time
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Senior DesignerLuxury Branding
London, United KingdomFull Time
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Skills
- Brand Identity
- Typography
- Editorial Design
- Web Design
- Motion Graphics
- Packaging Design
- Illustration
- Frontend Development
Education
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Bachelor of Arts (BA) Vega School of Brand Leadership
- Johannesburg, South Africa