- Concept creation and copywriting for communication projects released by Italiaonline group. - Creative campaigns for Italiaonline corporation, web portals Libero.it and Virgilio.it, other company’s web properties and customers. - Copywriting for websites, online advertising, DEM, social networks and customer care. - Information architecture design, website prototyping, content management and content editing.
- Copywriter of the “Custom” team inside Virgilio.it: digital advertising concepts, content creation, editorial publishing. - Main customers: Kleenex, Nestlé, Wolkswagen, Fisherman’s Friends, Garnier, Renault, Electrolux, Libero. - Copywriter for internal communication projects: restyling of some Virgilio.it sections, creative content for new websites, brand new products naming, customer care, and so on.
- Junior Copywriter in many adv categories: online, social, direct, gaming, print, video, viral, ATL & BTL. - Main customers: Airc, Albo Promotori Finanziari, AutoScout24, Chevrolet, Fineco, Flou, MediaShopping, Olivetti, ProFamily, Rottapharm, Sky, Tim, Unicredit.
Inside sales representative in Public Team, focused on Public Administration customers. - Many customer portfolios management during the years: North-West Italy Local PA, South Italy Local PA, Centralized Italian PA, both in hunting and development. - Customer relationships acquisition, development and retention. - Account planning. - Deal ownership. - Single point of accountability for customers. - Whole selling cycle commitment, from lead discovery to APOS services. - Leading company departments involved in public tenders. - Pricing strategy. - Usual interaction with sales-related teams: marketing, finance, credit, customer care, logistics, services.
Master's degree in Copywriting specialised in new communication languages.
Specialist degree in Journalism, Publishing and Multimedia Communication. Graduated with full honors.
Students shortlist (video "Rewind"). https://www.youtube.com/watch?v=KKTQWCxqLDA
Runner-up at Peppino Prisco Literary Award 2005, with a tale included in the anthology "Storie in nero e azzurro", published by Football Club Internazionale Milano.