Guido Cosari

Copywriter & Web Product Design

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  • LocationMilan, Italy

Skills

 

  • Advertising
  • Copywriting
  • Editing
  • Digital Agency
  • Account Manager
  • Creative
  • Problem Solving
  • Wordpress
  • Web Content
  • Web Interface Design
  • Office
  • Social Media
  • Content and Media Writing

Work history

Currently

Copywriter & Web Product Design

Italiaonline

Mar 2013
  • - Concept creation and copywriting for communication projects released by Italiaonline group. - Creative campaigns for Italiaonline corporation, web portals Libero.it and Virgilio.it, other company’s web properties and customers. - Copywriting for websites, online advertising, DEM, social networks and customer care. - Information architecture design, website prototyping, content management and content editing.

2013

Copywriter

Matrix

May 2012 - Feb 2013
  • - Copywriter of the “Custom” team inside Virgilio.it: digital advertising concepts, content creation, editorial publishing. - Main customers: Kleenex, Nestlé, Wolkswagen, Fisherman’s Friends, Garnier, Renault, Electrolux, Libero. - Copywriter for internal communication projects: restyling of some Virgilio.it sections, creative content for new websites, brand new products naming, customer care, and so on.

2012

Copywriter

Brand Portal

Nov 2011 - Apr 2012
  • - Junior Copywriter in many adv categories: online, social, direct, gaming, print, video, viral, ATL & BTL. - Main customers: Airc, Albo Promotori Finanziari, AutoScout24, Chevrolet, Fineco, Flou, MediaShopping, Olivetti, ProFamily, Rottapharm, Sky, Tim, Unicredit.

2009

Inside Sales Manager

Dell

Mar 2005 - Nov 2009
  • Inside sales representative in Public Team, focused on Public Administration customers. - Many customer portfolios management during the years: North-West Italy Local PA, South Italy Local PA, Centralized Italian PA, both in hunting and development. - Customer relationships acquisition, development and retention. - Account planning. - Deal ownership. - Single point of accountability for customers. - Whole selling cycle commitment, from lead discovery to APOS services. - Leading company departments involved in public tenders. - Pricing strategy. - Usual interaction with sales-related teams: marketing, finance, credit, customer care, logistics, services.

Education

2011

Copywriting

Accademia DI Comunicazione Milano

Sep 2010 - Sep 2011
  • Master's degree in Copywriting specialised in new communication languages.

2005

Journalism, Publishing and Multimedia Communication

IULM University Milano

Nov 2002 - Mar 2005
  • Specialist degree in Journalism, Publishing and Multimedia Communication. Graduated with full honors.

2002

Communication Sciences and Technologies

IULM University Milano

Sep 1999 - Nov 2002
  • Bachelor's degree

1999

Humanities

LICEO Classico Cairoli Vigevano

Aug 1994 - Jun 1999

    Awards

    2012

    ADCI Awards 2012

    ADCI

    • Students shortlist (video "Rewind"). https://www.youtube.com/watch?v=KKTQWCxqLDA

    2005

    Peppino Prisco Literary Award

    • Runner-up at Peppino Prisco Literary Award 2005, with a tale included in the anthology "Storie in nero e azzurro", published by Football Club Internazionale Milano.