I am a seasoned data driven international SEO strategist based in the UK. Over the course of my career, I have worked with local and global brand including AXA, GAVI Alliance, Kaspersky, Jo Malone London, Big Bus Tour, Ted Baker. I have been fortunate enough to be a trainer on international SEO at BrightonSEO.
Work history
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International SEO strategist and analytics consultantGuillaume Busetto
United KingdomFreelance
Currently, I am an international SEO strategist and analytics consultant working with English and French clients.
My latest work includes auditing the entire content of NSI, a combination of methodologies have been used to achieve this:
- Gathering/Filtering data connecting GSC, Google Analytics via Screaming Frog
- Selecting underperforming content via metrics (Sessions, title, content, ...)
- Improving and consolidating content
On the analytics side, I have recently successfully migrated several clients of a Manchester based agency from GA3 to GA4, alongside creating new Looker Studio reports.
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SEO StrategistOban International
- Brighton, United KingdomFull Time
During this period, I was leading the strategical and tactical implementation of SEO for international accounts such as AXA or Kaspersky.
I was also managing and mentoring a team of 3 SEO analysts. My team achieved YoY ▲35% visits and ▲15% revenue increase across 10 markets for Kaspersky using a combination of: content gap analysis, freelancer management in overseas markets and international SEO technical recommendation.
I lead an ambitious SEO and content localisation work for AXA Global Insurance France. My responsibilities were multiple: benchmarking the competition, managing French SEOs and translators, improving their on-page SEO and fine-tuning keywords selection with Google AdWords Keywords Planner. Their rankings were boosted and traffic for competitive keywords related to core topics improved.
I spearheaded the improvement of the technical SEO process of the company, setting up monitoring software for regular scheduled reporting checks, avoiding consequences of unplanned web development (i.e. Change in the following settings: Canonical, 301 redirections, robots.txt)
* Day to day:
Workflow planning and project management using ClickUp
Supervise tactical and technical SEO implementation
Data analysis and reporting on SEO performance
Requirements analyst between client and web developer
Training junior team members
* Responsibilities:
Monthly resource planning
Contributing to new business pitches
Reporting to internal senior stakeholders
Building and leading quarterly business client presentation
Create training material for new employee and client workshops
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Skills
- SEO Strategy
- Google Analytics
- Data Analysis
- SEO Analysis
- SEO Content
- Digital Analysis
- Google Search Console
- Reporting Analytics
- Project Management
- Strategic Analysis