Product Design — Art Direction — Creative Direction
Guillermo Torres is an independent Art Director & Product Designer graduated with a BA from the London College of Communication, originally from Valencia.
Focused on Branding, Web, Editorial and Print Design. Running his own studio and working as a freelance for agencies and clients from London, USA and Spain.
Projects
- Fuego CriteriumFuego Criterium was more than a race, a cycling experience like no other with real challenges for the toughest riders. At least that was the idea back in 2016 when it was conceptualised. From the logo to the merchandise, the brand breath the spirit of the race. Client: Fuego Criterium Design & Art Direction: Guillermo Torres
- NinefootLogo and Identity System for a new Bali surf brand where materials play a fundamental part, both in style and in philosophy. With every test and every adjustment, their products weave stories of friends, long talks and freedom. Launched at first for a women who surf and have an environmental conscience and looking for quality and style. From business cards to the Lookbook and web. Even the visuals and branding were created following their motto: Intentionally designed and handcrafted in Indones
- Lenovo — Different is BetterLenovo — Different is Better — One Global campaign for Lenovo, creating beautiful image loops playing with the concept of “Different is Better”. All shoot in camera and built for the campaign. Vimod helped us to create all the installations and real visual effects to bring this ideas come to life. Client: Lenovo Agency: FutureBrand Photography and Film: Dimitri Daniloff Installation & FX: Vimod Art Direction: Guillermo Torres Post-Production: Florent Bastide Production: New Moon Product
- SOS 48 2016Creative and Art Direction for the 2016 SOS 48 Music Festival. Based on this year theme for the Art & Lectures section of the festival, the concept represents the hybridization, the new ways of creation and culture enjoyment, besides how communication works in the new information era with the mobile devices and screens. Hybrid beings, a mix of human and communication technology. Photography: Dimitri Daniloff Stylist, Hair and Make Up: Laura Nyeca Interactive Design (Leds): Vimod Mask Des
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Projects credited in
- JDO - We Create BeliefThe agency JDO contacted me to direct their Brand Film “We Create Belief”, destined to explain the company values and increase their brand awareness. They wanted it to have a very poetic and visually minimalistic look, a pretty big departure from my usual style, which made it all the more exciting for me. I got to collaborate with the legendary Guillermo Torres, an amazing designer who took the original script and voice over and translated it into a series of beautiful linework compositions tha
Work history
Art Director & Graphic Designer
Freelance
Independent Art Director and Graphic Designer, working for companies and clients.
Senior DesignerBeam.
- Full Time
Skills
- Advertising
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Websites
- Brand Design
- Brand Identity
- Design
- Logo Design
Education
Graphic Design for Visual Communitacion
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Visual communication explores the mechanisms of conveying messages and meaning through a diverse range of media. From the hieroglyphics of ancient Egypt to the complexity of contemporary app design, the power of visual communication has been harnessed by businesses, organisations and individuals for millennia.
As a student of BA (Hons) Graphic Design: Visual Communications at UCA Canterbury, you'll build a theoretical understanding of the different techniques used to spread visual messaging, and begin using these to develop your own projects, in areas such as editorial design, motion graphics, book arts, photography and visual narrative. - See more at: http://www.ucreative.ac.uk/ba-graphic-design-visual-communications#sthash.9U50HGmq.dpuf