Gunes Kurtkaya is a creative leader, strategic thinker and doer. He received his BA degree in Visual Communication Design at Istanbul Bilgi University and spent the last 12 years working with production companies, design studios and post-effects houses. During his career he worked together with a number of high profile clients including: Absolut, Chivas Regal, Volkswagen, Vodafone, Turkish Airlines, Allianz and Yemeksepeti. He won two gold Effie Awards with phenomenal personalized video project Yemeksepeti Suc ve Ceza. He is living in London and currently leading multiple projects and running multidisciplinary teams at Bihalt.Locked Pro Plan feature
BIHALT is an awarded full service graphic design, animation and video production company based in London and Istanbul. We serve startups, corporate clients and international leading brands in the making of inspiring projects.
Yemeksepeti has been creatively reaching out to customers who have not ordered at yemeksepeti.com for 3 months and wants to get them back. In order to achieve this we have transformed the concept of ‘Crime and Punishment’ story into an interactive and personalized video project. We have sent a video to the target users who have not been on the site for 3 months by email. In the opening scene the users are welcomed with their names and proceeded to the interactive video sequences where they were able to choose which Yemeksepeti manager was to blame and who needed to be punished. At the end of the video, the users gave effective feedbacks to the Yemeksepeti, or they shared the video on social media. The shooting was also as entertaining as the video itself, and this project used a combination of personal video and interactive video capabilities. Yemeksepeti “Crime & Punishment project won 2 gold Effie Awards under Retail and Original Brand Experience categories.