Gursharon Kaur

SalespersonDerby, United Kingdom
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Nadine LeBlond
Laura Henderson

Gursharon Kaur

SalespersonDerby, United Kingdom
Projects credited in
  • TK Maxx: Ecommerce
    TK Maxx: EcommerceExperience design and strategy Brief TK Maxx is known and loved for it’s unique in-store experience – a fun and exciting treasure hunt to discover great brands at low prices. The TK Maxx eCommerce experience needed to be refreshed to respond to the needs of online shoppers, and we wanted to deliver a unique experience, true to the spirit and specific characteristics of the TK Maxx ‘off-price’ model  Solution I led a team of experience designers and proposed a combination of primary research methods, analytics and review of the TK Maxx brand ethos to define a proposition and set of design principles to underpin the experience on the website. We started with the research and definition of personas, each representative of a behavioural archetype, and used them as a tool to keep users at the centre of every design decision made. We applied an agile approach from the start, forming a multi-disciplinary team of eCommerce specialists, researchers, analytics experts, and even neuroscientists, to develop new proposition concepts and prototypes WE created a full set of wireframes and selected high fidelity designs for key user journeys. https://static1.squarespace.com/static/56bcaf5af850822e57ff5d66/t/56c3aff2859fd092ec19fa09/1455662937743/?format=1000w Results Our result is a user experience that consumers love, appealing to highly engaged loyalists as much as new comers to the TK Maxx brand. The design is reusing eCommerce components to speed up development and take advantage of the chosen vendor’s out-of-the-box features. 
  • TK Maxx AW17 "Seasonal cool"
    TK Maxx AW17 "Seasonal cool"Mid-season campaign shot by Jimmy Marble, styling by Rachel Davis, grooming Kristina Ralph Andrews and Gow Tanaka on hair
  • TK Maxx - Comic Relief T-shirts
    TK Maxx - Comic Relief T-shirts
  • TK Maxx - an ode to giving up
    TK Maxx - an ode to giving upDir/ DP online spot for TK Maxx, produce by Hogarth.
  • Thumbs Up - ICK Mug
    Thumbs Up - ICK MugProduct Design Invented and developed new and innovative product concepts to production to market. Conducted background research (understanding target audience & product competition) and designed products to fit a seasonal trend.
  • TK Maxx AW16
    TK Maxx AW16Art Direction of Stop Motion Films
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