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Guy Copitch

Global Account Manager

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAdvertising Account Manager - Global Account Manager - Account Manager

About me

I am a highly motivated Account Manager who has worked on global, national and regional brands. Rather than looking for a “one solution fits all” approach I prefer to use my background in youth leadership to empower teams to think of unconventional solutions. In a culture where people are aware they are trying to be sold something, I think the best way to reach them is to tell an engaging story using tools they have in a way they have never seen before. I’m not afraid to try new things and will actively seek out new experiences. This has let me to speed down the fastest zip wire in Europe, get thrown out of a white water raft in Colorado and perform plays in front of 80 people. Although I enjoy fitness, I try and go to the gym as little as possible. Instead, I try and do activities such as Bouldering and Krav Maga on a regular basis. This has even led me to giving a Krav Maga demonstration as a fire station (I was invited). I also keep up to date on the latest technological developments; whether it’s electric cards, VR or just the newest phone releases I enjoy by reading blogs, watching video and (more much fun) going into shops and playing with anything I can get my hands on.

Work history

Currently

Global Account Manager

Grey London

Sep 2015
  • London, United Kingdom
  • Full Time
  • Channels: Digital display, Digital film, Social, TV, PR, In-store Responsibilities: - Establishing strong client relationships and actively managing the client on a day to day basis - Uniting a multi-disciplined team within the agency for global creative briefs to deliver the different tasks of a client project and ensuring creative and strategic consistency across all assets. - Preparing precise briefs to inform and instruct different agency teams in creative, production and planning on client requirements providing them with relevant background information on consumers, markets and competitors - Overseeing and supporting day to day activities/responsibilities of Account Executives Achievements: - Developing and supporting the introduction of a new brand communication strategy and overall look and feel. This has involved working with the client to understand their identity and how that can be expressed in their communications and look and feel. - Developed and localised across EMEA Award winning documentary and supporting advertising - Worked with celebrity talents and global entertainment partnership

2015

Senior Account Executive

McCann Manchester

Jan 2014 - Sep 2015
  • Manchester, United Kingdom
  • Full Time
  • Channels: Press, Radio, OOH, Direct Mail, Digital display, Digital film Responsibilities: - Took the lead on tactical projects, including both online and offline channels, from concept through to production. - Worked with multiple departments within an integrated agency (including creative, production, media & SEO), writing clear briefs and pulling together client presentations. - Monitored campaign costs and create timing plans to ensure jobs are delivered on time and within budget. Achievements: - Produced a quarter long campaign for Royal Mail consisted of DM, online banners and targeted emails (using CRM) - Worked with Well Pharmacy to develop their new brand proposition and look and feel - Repositioned Fellowes product to market leader across consumer, trade and digital media - Helped develop and produce communication for npower new communications platform

2013

Media Account Executive

McCann Manchester

Oct 2012 - Dec 2013
  • Manchester, United Kingdom
  • Full Time
  • Channels: Press, Radio, OOH, Digital Display, PPC - Worked on a number of campaigns including media planning and buying on digital and non-digital platforms particularly Display, PPC, Press, Radio and OOH. - Analysed campaign effectiveness and provided optimisation recommendations depending on success criteria - Worked on Aldi’s growing online strategy ensuring a mixture of activity whilst negotiating the client’s reluctance to embrace online. Including interactive banners, homepage takeovers and retargeted created.

2012

Project Manager

RSY Netzer

Sep 2009 - Sep 2012
  • Freelance
  • Paid part time while at University - Worked with Reform Jewish communities across the North to create and support youth activities - Trained future youth leaders as part of a leadership development programme - Promoted national and regional camps and activities

Education

2012

BA Digital Media Production

Sheffield Hallam University

Sep 2009 - Aug 2012
  • Sheffield, United Kingdom