Work history
Retail Marketing Manager
Organizing holistic retail ATL campaigns across in store and online accounts
• Working closely with brand marketing, PR and the entertainment team to execute
territory campaigns
• Communicating with USA counter parts to align with directives
• Retail account management across the UK for JD Sports, Office, Schuh, Top Shop ASOS
and Urban Outfitters
• Launching digital strategies
• Handled two of Converse’s biggest ever retail launch’s – Made by you across key
accounts and Chuck II across over 450 doors
• Managed asset handling across national accounts
• Leading communications with 6 agencies to help deliver national campaigns and
working across the top retailer accounts to ensure maximum exposure across all
channels
• Responsibility for UK retail marketing annual budget
Marketing Manager
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• Headed up the Marketing department for the UKHQ
• Responsible for Brand Partnerships and Management, Marketing, leading key
strategy ideas and campaign delivery
• Managed store openings in Westfield and associated pop up retail store strategy in
Box Park and Harrods and Selfridges concessions to increase brand energy
• Introduced an online global brand ambassador programme which ran across USA,
Europe and branched to Australia, resulting in solid increase in overall sales.
• Ran key events and sponsorships growing social media
• Overseeing store activity and day to day running of the business for the UK
Skills
- Fashion
- Events
- Marketing PR
- Travel
- Events PR
- Communications
- Excel
- Office
- Powerpoint
- Digital Marketing
- Hospitality
- Leadership
- Campaign Management
- Retail Marketing
- Marketing Brand PR
Education
Sports Marketing and Excellence
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sports and Excellence