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Organizing holistic retail ATL campaigns across in store and online accounts • Working closely with brand marketing, PR and the entertainment team to execute territory campaigns • Communicating with USA counter parts to align with directives • Retail account management across the UK for JD Sports, Office, Schuh, Top Shop ASOS and Urban Outfitters • Launching digital strategies • Handled two of Converse’s biggest ever retail launch’s – Made by you across key accounts and Chuck II across over 450 doors • Managed asset handling across national accounts • Leading communications with 6 agencies to help deliver national campaigns and working across the top retailer accounts to ensure maximum exposure across all channels • Responsibility for UK retail marketing annual budget
• Headed up the Marketing department for the UKHQ • Responsible for Brand Partnerships and Management, Marketing, leading key strategy ideas and campaign delivery • Managed store openings in Westfield and associated pop up retail store strategy in Box Park and Harrods and Selfridges concessions to increase brand energy • Introduced an online global brand ambassador programme which ran across USA, Europe and branched to Australia, resulting in solid increase in overall sales. • Ran key events and sponsorships growing social media • Overseeing store activity and day to day running of the business for the UK
sports and Excellence