About me

A business development professional and masters graduate seeking to transition into digital production. Possesses a fundamental ethos towards growth through data analysis, individual learning, and KPI/milestone management. Consistently achieving profitable business growth through the creation and execution of successful sales and marketing strategies.

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Work history

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Business Development ManagerSymbaSync
Jun 2017Edinburgh, United KingdomFull Time
- Founding team member having complete ownership of all SaaS global sales operations, business development responsibilities and B2B marketing. - Identified KPIs for sales metrics and drove business growth based on that, commercializing from pre-revenue development to a post-revenue firm with consistent triple-digit Quarter over Quarter growth. - Attracted 150+ businesses and secured 15 strategic beta partnerships (3 enterprise-level) providing a feedback loop informing strategic and technical specifications in coordination with development. - Established lead generation funnel across core target markets in UK and US reaching 1500+ prospective customers weekly via cold calls, emails, demos, networking events and visits. - Created sales and customer engagement metric reviews attended by CEO and board members, pitch decks used to secure funding, and pitch videos for competitions. - Designed high fidelity mockups, wireframes and UI style guides, conducting user interviews throughout to get feedback on UX. Scoped changes and handed off specs to CTO, overseeing implementation of development roadmap.
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Business MentorFreshsight
Sep 2016Edinburgh, United KingdomFreelance
- Within a third sector consultancy mentored students undertaking their unique and team-based projects. Clients include: The Wave Project Scotland, Edinburgh Tool Library, Real Talk. - Guided students towards practical business solutions solving real pain points, providing training on presentation techniques, and advised students on interviews with big-four firms.

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Skills

• Business Development
• Marketing
• Sales
• Presenting
• Relationship Management
• Pitching
• Customer Services
• Management
• Adobe Creative Suite
• Client Communications

Education

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MSc International Business and Emerging MarketsUniversity of Edinburgh
Sep 2015 - Nov 2016Edinburgh, United Kingdom
Graduated with Distinction
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LLB Law with Business StudiesUniversity of Edinburgh
Sep 2011 - Jul 2015Edinburgh, United Kingdom
Graduated with 2.1 (Honours)