Projects credited in
- Let the magic move you.Recognising that the Christmas season moves each person differently, we presented products, local experiences and digital content to encourage everyone to be moved by the magic of the season, in more ways than one. After all, the best gifts are ones that both emotionally move us, and get us physically moving.
Work history
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Brand Strategy & Marketing ConsultantSelf-employed
London, United KingdomFull Time
Providing brand strategy, marketing, design, copywriting and web development services to start-ups and established brands.
• Third Space London: Managed the strategy and development of a digital health & fitness offering for Third Space members. Working with app development and UX teams on the design of the app and website, responding to member feedback. Reworked strategy for digital channels, including: Social Media, Email, App, Website, and Editorial, to increase engagement whilst Third Space clubs were closed.
• Nutrition start-up: Providing brand strategy, design, web development, and marketing services to a new business in the health & nutrition space.
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Brand Strategistlululemon athletica
- London, United KingdomFull Time
• Managed the strategy, planning and creative development of all global and local brand campaigns for EMEA regions. Aligned retail, digital and ecommerce teams around a singular vision and plan.
• Identified areas of opportunity for growth within EMEA markets through market research and insights.
• Guided the creative team to produce locally-relevant content, telling powerful brand stories.
• Led the re-design of lululemon’s website content pages for the EMEA region.
• Maintained close cross-functional relationships and presented brand strategies and results to senior stakeholders.
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Skills
- Brand Strategy
- Branding
- Branding Design
- Branding Experiential
- Writing
- Brand Writing
- Brief Writing
- Creative Writing
- Marketing
- Marketing Communications
- Digital
- Digital Advertisement
- Digital Advertising
- Digital Design
- Digital Marketing
- Web Content
- Web Design
- Web Editing
- Editing Copy
- Production
- Product Owner
- Budget Management
- UX Design
- Management
- Team Management
- Team Leadership
- Html
- Html CSS
- Html5
- CSS
- SQL
- Shopify
- People Development
- Teamworking
- Team Development
- Coaching
- Research
- Customer Research
- Consumer Behaviour
- Customer Acquisition
- Customer Behaviour
- Customer Experience
- Customer Journey
- Customer Relations
- Customer Services
- Graphic Design
- Animation
- Animation Design
- Film Editing
- Creative Direction
- Creative Art Direction
- Strategy
- Strategy Consulting
- Business Strategy
- Creative Strategy
- CRM Strategy
- Content Strategy
- Social Media
- Social Media Advertising
- Social Media Management
- Social Media Marketing
- Startup Development
- Growth
- Growth Strategy
- Business Growth
- Growth Hacking
- Brand Growth
- Logo Design
- Logic Pro
- Data Analysis
- Adobe After Effects
- Adobe Illustrator
- Adobe Indesign
- Adobe Photoshop
- Adobe Premiere Pro
- Sketch
Education
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BSc Business and Management with MarketingUniversity of Sussex
- Brighton, United Kingdom
First Class Hons