About me

Ambitious results driven destination marketer, strategically managing a portfolio of varied leisure and retail destinations across the UK for multiple clients. Skills Profile; • Ability to work in a fast paced and intense environment leading multiple projects across a multi-site business whilst successfully managing a team remotely. • Brand marketing specialist with focus on driving ROI through brand awareness, consumer sales and footfall. • High impact, award winning and innovative event planning, production and management for locations that attract up to 8m annual visitors. • UK representative, working across EMEA and beyond to streamline best practice. • Strong focus on ROI and quantifiable results and ability to justify and report to a variety of stakeholders including senior stakeholders. • Strong knowledge of trends within the leisure and retail market. • Line management and development of regional team across the UK. • Championing a customer-centric approach to marketing and management and using influence to adopt relevant procedures as best practice. • Identifying and integrating with relevant stakeholders and community partners. • Building creative and mutually beneficial relationships with brand partners and sponsors including Disney, Warner Brothers, CRUK and British Heart Foundation. • Agency and supplier management- marketing, creative, print, digital, PR, advertising, events, design • Brand development and campaigns. • Budget and forecast management.

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Work history

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Head of Destination MarketingCushman & Wakefield
Oct 2014London, United KingdomFull Time
As head of marketing, my role is to create successful leisure and retail destinations through high impact marketing and place activation with a customer focus. The purpose of strategic campaigns are to drive destination value, customer loyalty and retail spend with budgets ranging from £50k to £2m per location. Strategy is underpinned by consumer insight and data analysis. Under management department income has increased +70% through the development of the commercially minded marketing consultancy and place making. The role works hand in hand with all leisure, F&B and high street retail operators to drive footfall increases and sales for brands in an ever evolving consumer landscape.
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Senior Marketing ManagerBeWonder
Oct 2011 - Oct 2014London, United KingdomFull Time
Marketing of retail destinations across the UK on behalf of property owners utilising budgets with a combined value of over £1m. In addition to industry award winning day to day management of destinations, internally the role consisted of supporting the National Director in the development of the retail marketing department over a three year period, heading the London office team. Successes including evolution of team to a standalone business line, driving department revenue from £300k to £2.8m and building team from 5 to 40 with introduction of additional internal businesses lines and developing sector specialisms bringing digital management and design in-house.

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Skills

• Marketing
• Design Management
• Events Planning
• Customer Experience
• Creative Campaigns

Education

BA(Hons) Public RelationsLeeds Beckett University
Sep 2006Leeds, United Kingdom