About me
G is a partner at ARTISTS TOURING LIMITED , he is responsible for Corporate Business and Commercial Projects.
Today on behalf of ATL, G has brokered deals with Major Brands, Corporate Sponsors, Virtual Events, Festivals & Organisations all over the world.
The ‘ultimate collaborator’ in multiple lines of the music spectrum, Gary has time and time again applied an unrivalled head for business, a love of music and a momentum which has proved to be critical for tomorrows landscape.
In the winter months, I love to snowboard and the summer, love to surf. Who enjoys hanging out at Festivals and discovering new music. Where possible, I support young people through The Princes Trust Music Channel and the National Citizenship Scheme (NCS).
Work history
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head of Festivals and Corporate BusinessARTISTS TOURING LIMITED
London, United KingdomFull Time
• Developed relationships with Global Production Houses, Music Promoters, Labels, Agents, Artist /Actors managers and developed new business opportunities in one of our lead verticals – Commercial Entertainment
• Created a division within the company which exclusively delivers Live stream, Pre-recorded and provides services to support Webcast and webinars for the entertainment sector
• Project Talent consultation and support to Racecourse Music Events UK, Vodafone commercials, F1Event, FIFA, & Prohibition Partners Conference, The Camelot Group, ITV & Premier Production Companies worldwide
• Backoffice leadership including HR, Finance, Recruitment, PR & Marketing
• Responsible for the growth and revenue within the company’s entertainment department
• Provided Leadership when delivering accurate and regular forecasts on the Global market to the business development team
• Commercial Account management for Speakers, Appearances, & Brand Partnerships
• Engaged with premier On-screen talent and retained existing talent with a professional customer approach
• Music Artists booked include: TOM JONES, JESSIE J, BIIG PIIG, KAISER CHIEFS, DIZZEE RASCAL and many more
• Working as a booking agent / trouble shooter sourcing shows for nonexclusive Artists such as: LAURYN HILL, BRIAN MAY
• Provided accurate and regular forecasts on the Global market to the business development team
• Help shape business development priorities in the global music market
• Clients included – MOBO, BBC, Burberry, Google, Nivea, Vodafone, Dean Street Studios, CAA, CH4, Ginger productions and many more
• Lead Consultant and Production Director for Prohibition Partners Conference 2020
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Global Chief Operations Officereviivo
- London, United KingdomFull Time
Managed a Global (£14m) .Com Business of approximately 200 employees in a busy, highly pressured and dynamic start-up environment.
Provided guidance and leadership in the digital e-commerce space
Responsible for analyzing business flows, trends and efficiency gaps within the business and implement new departmental practices in line with company goals and objectives.
Negotiating partnership contracts with 3rd party suppliers. (Ingenico, Microsoft, Adobe, Zoom)
Responsible for the Sales marketspace on 3 continents including US, EMEA & APAC
Maintaining clear and tactical marketing content.
Implemented a new pricing strategy for premier clients which had an impressive direct impact on revenue FY19.
Developing quick impact projects for global roll out.
Working closely with the CEO, HR department, Financial Manager and IT Management team.
Creating, managing and analysing performance data (KPI’s / Scorecards) and other information (OKR’s).
Ensuring that capacity and capability are continually planned.
Maintaining relationship with investors (Investors) and supporting business investment hunting.
Key Achievements: Worked alongside the CEO to restructure the global establishment for the next 5 years. Played an intricate role in the acquisition of Expeidia – Weber/Rezo and planned for the digital reorganisation of the assets in the US. Created US marketing strategy post acquisition to provide market control. I provided management for all product enhancements. I created Italian invoicing, integrated with SDI (Italian government) for European compliance. Provided too to support real estate protection and purchases for large organisations. Improved the sales unity of effort by 221% in my first 10 months, thus turning a market churn from 14.5% to 4% in 2 yrs.
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Skills
- Operations
- Brand Alignment
- Project Management
- Strategic Analysis
- Leadership
- Digital Marketing
- Finance Management
- HR Administration
- Account Management
- Busines Strategy
Education
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DimplomaThe Institute of Direct & Digital Marketing (IDM)
London, United Kingdom
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Employment & Corporate Lawhigh speed training
- London, United Kingdom
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