About me
I am currently looking for ideal opportunities and natural progression from my current role at King Games marketing department, by using my extensive digital media experience at a senior level to help develop and build areas of the business as well as to be a part of an organisation whose goals and values I also believe in.
I have 10 years of digital media experience with a strong knowledgebase across all devices, specialising in mobile. I have a wealth of knowledge in many departments within digital media as I have worked close with legal, PR, marketing, business development, operational, financial, sales, experimentation, insights, production and creative development teams. I feel I have a good grasp of the requirements needed and would be an asset within your organisation..
As a brief synopsis I am a university graduate with a high level of commercial experience which exposed me to many brand goals and objectives within the digital space. Currently occupying a creative optimiser role at King Games, now acquired by Activision Blizzard, I have been managing King’s entire brand portfolio, most famously the top grossing Candy Crush Franchise on App stores for both iOS and Android, I have gained additional valuable knowledge in the mobile industry.
The role has provided me with experience that has helped me advance my technical, data analytical, account/project management, business strategy, UX, brand strategy and strong creative skills to add to my careers repertoire.
Work history
Creative OptimiserKing
London, United KingdomFull Time
This role involved creative testing, market research, data analysis and regularly sharing insights and tests results to the entire marketing and creative studio departments in London, Barcelona and Stockholm. The role involved managing all titles within King games portfolio that gain millions of installs globally on a daily basis, including the worlds top grossing mobile game on both iOS & Android App store the Candy Crush Franchise.
• Conducting creative multi-variant and AB testing on leading digital publishers
• Reporting results to the entire organisation on a monthly basis
• Creating testing structures for complex projects with larger goals
• Analysing a creatives lifespan across all performance marketing data platforms
• Working with App Store teams to perfect the creative optimization funnel
• Working on projects to leverage Kings portfolio of games with industry leaders such as Facebook, Google, YouTube, Snapchat and Apple
• Leading global brainstorms with marketing and creative studio teams
• Leading global cross department presentations to share insights and learnings
• Creating competitive landscapes to develop strategies through market research
• Working with producers on a daily basis for all creative assets (video and keyart)
• Working alongside senior leads across brand, digital, games, PR, marketing, creative and production for global game launches
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European Account ManagerYuMe
- London, United KingdomFull Time
The role required a managerial and strategical understanding of digital media when executing a commercial campaign from our vast portfolio of clients, working across mobile, tablet, desktop and smart tv. Delivering the clients digital campaign goals in a timely fashion as well as high a level of creative management, campaign optimization, new business aquistions and managing client relations and expectations were key.
• Managing European video campaigns with high level agencies such as Havas, Zenith Optimedia, PHD, Essence and Group M
• Managing major brands such as Microsoft, Google, YouTube and Warner Bros.
• Solving technical solutions with adops, publisher and integration teams
• Managing the process of creative development with design teams for all clients
• Completing financial billing for all company campaigns on a monthly basis
• Mentoring new starters and colleagues to help meet the businesses objectives
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Skills
- Creative Direction
- Data Analysis
- Mobile Advertising
- Mobile Marketing
- QA Testing
- Usability Testing
- UX Design
- Project Management
- Public Speaking
- Operational Management