A fashion marketing and merchandising graduate with a diligent and focused personality as well as a keen knowledge of diversified fashion and graphic trends.
An interest in photoshop coupled with a passion in the fields of fashion forecasting, creative direction, fashion journalism, fashion styling, modest fashion, graphic designing and consumer behavior.
Over the years I have developed my skills in the aforementioned areas and am looking forward to bringing into play the potentials and creative flair as a fashion enthusiast as well as to enhance my skills by working for an esteemed organization in a competitive and hard-working environment.
Work history
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Graphics and Communication AssociateZuria Dor
- Lahore, PakistanFull Time
• Coming up with content ideas for the brand's social media as well as brainstorming new ways to promote the brand graphically.
• Assisted in planning shoots for upcoming collections by creating mood boards,
finding relevant locations/ studios, finding models, photographers, videographers and other individuals necessary to accomplish a successful fashion shoot.
• Revamped the brand's stationery which included the Business Card, Thank You Card, Fabric Swatch Card, Care Card and Packing Sheet.
• Revamped the brand's Order Form and also provided ways to build it digitally.
• Provided a 9 month Graphics plan which consisted of ideas that could be incorporated in order to successfully promote the brand in a manner that would appeal to the consumers graphically.
• Brainstormed ideas and provided vendors that could be utilized for an upcoming promotional event to be hosted by Zuria Dor as well as creating the guest list. •Editing, resizing and manipulating images for social media posts and online ads.
•Creating visually appealing Instagram grids and stories.
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Social Media Marketing InternAngels Without Boundaries
- Lahore, PakistanInternship
• Tasked to make graphics, posts and reels for the Instagram and TikTok page of the organization in order to spread awareness regarding women empowerment as well as the lack of education in underprivileged areas of the world.
•Completion of the internship project by collaborating with an existing organization to provide underprivileged kids within Pakistan with books.
Education
MA/MSc Fashion Business and ManagementUniversity for the Creative Arts
Epsom, United Kingdom
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Fashion Marketing and MerchandisingPakistan Institute of Fashion and Design
- Lahore, Pakistan