Simply put: I'm a storyteller. I strive to find the narrative in everything from quippy social media posts to blogs, e-books, case studies, product descriptions, websites, and scripts for film and television. My approach to marketing focuses on benefit-driven content that entertains as much as it informs and converts—the result of a BFA in Film Production and more than a decade in the industry. In the last nine years I've partnered on content projects with major corporations including Instagram, Estée Lauder Companies, and Warner Media, plus hundreds of small-to-midsize businesses throughout North America. I strongly believe that word choice matters, grammar rules everything around me, and I can never resist a pun or pop-culture reference.
Skills include: HubSpot, Adobe Creative Suite, Final Draft, SEO (SEMRush, GSC), and Google Analytics.
Projects
- CURATED MagazineI singlehandedly managed the redevelopment, creation and distribution of art'otel's (PPHE Hotel Group) in-house magazine. This includes all editorial content, interviews, pagination, photoshoot coordination, design coordination, print coordination in 5 countries (10,000 copies) and digital distribution.
Work history
Skills
- Copywriting
- Content Marketing
- Producing
- Social Media
- Project Management
- Team Leadership
- Creative Branding
- Video Content
- Data Analytics
- Editorial Content
Education
N
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Bachelor of Fine ArtsNSCAD University
- Halifax, Canada
Bachelor of Fine Arts with focus in Film & TV production