I am a freelance art director that specializes in building brands, advertising campaigns, content, and experiences. I work with brands of all shapes and sizes to develop conceptual, consumer-first experiences across multi-platform touchpoints including brand identity, digital, e-commerce, social media, packaging, in-store, out-of-home, creative partnerships, and more.
Projects
- Glossier - ComplexionArt direction for updated complexion assets that highlighted Perfecting Skin Tint, Stretch Concealer, and Wowder's newly the expanded shade range. We captured 49 talent wearing their Complexion shade matches across hundreds of creative assets, including stills, videos, and GIFs. We also re-launched the digital Shade Finder tool to be easier to organically browse, find, and shop a shade match. CREATIVE DIRECTOR Marie Suter ART DIRECTOR Haley Stark CASTING Madeleine Angus PHOTOGRAPHER Jai O
Work history
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Freelance Senior Art DirectorHALEY STARK LLC
United StatesFreelance
Clients and projects include: Glossier, Negative Underwear, GAP, airbnb, Curology, allbirds, NARS, Clairol, Hero Cosmetics, COACH, Old Navy, Revlon, Red Antler, YARD, Grey, Baron & Baron, Wednesday, HUGE, BBH, CP+B, Gates Creative, and Hearst Magazines.
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Creative DirectorNegative Underwear
New York, United StatesFreelance
Collaborating with the Negative co-founders on management and development of the 360° Negative consumer journey across e-commerce, content, paid digital, and packaging. Role includes art direction, brand identity, and UI/UX design.
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Education
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Bachelor of Science in Media CommunicationsNew York University
- New York, United States
Specializations in media analysis, cognition, and intercultural media translation. University-subsidized research in Shanghai, China.