Hamant Laxman

Snr Design Manager - Art Director - Head of Creative

London, United Kingdom
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  • Snr Design Manager - Art Director - Head of Creative

About me

I have over 25 years of experience in the design industry, working both in the UK and internationally. I am a experienced Designer / Manager / Art Director with an outstanding design eye and commercial acumen. Retail has been a strong theme in my career to date and I have worked with both new and established brands to build and manage campaigns across all media. I have a particular strength in helping brands position themselves internationally and have won awards for translating UK identities to international markets. I have experience within a diverse range of major fashion retail brands, both in the UK and internationally.  I am a natural team leader with significant management experience, able to inspire and motivate. Also with the strength of character to be a strong creative lead who can express my views when collaborating with my team, seniors and clients. I have a proven ability to implement high quality, innovative solutions and manage others from design teams to photographic crews. My CV sets out my extensive experience including:   • Experience in all aspects of Brand Management, in-store environments, P.O.S to packaging, bags, swing tags to brochures, catalogues and press / PR promotion.  • Art Direction of photo-shoots from concept, putting teams together, oversight and art direction, to submission of final retouched edits. • Retail windows, concept to working to final implementation • Fully understanding the 360 process required. All of which I can originate from concept to final delivery. • I especially relish the research process, looking for inspiration and forecasting new trends. Then sharing the information with my peers and to relevant parties.


  • Art Directon
  • Print
  • Trend Forecasting
  • Adobe
  • Commercial Fashion
  • 360 Campaigns
  • Advertsing
  • 360 Branding
  • Retail Windows
  • Digital

Companies I’ve worked with

  • Arcadia


    • Fashion and Textiles
  • New Look

    New Look

    • Fashion and Textiles
  • M


    Work history


    Group Snr Design Manager

    New Look

    Sep 2016 - Feb 2017
    • London, United Kingdom
    • Full Time
    • To develop and manage the New Look brand across exsisting and future graphic & multi-media touch points. Working with internal & external designers to create, manage & communicate the brand through all channels. Providing visual assets from photographic, VM, packaging, advertising, POS & ticketing to digital.


    Creative Manager


    Jun 2013 - Sep 2016
    • London, United Kingdom
    • Full Time
    • Managing and creatively directing a team of designers to concept, design, produce and deliver all M&S Brand Windows and in store collateral UK & International Working closely with Marketing & Head of Creative & VM to deliver on time & in budget.


    Retail Design Manager


    Mar 2005 - Feb 2012
    • London, United Kingdom
    • Full Time
    • Successfully leading a variety of projects from fashion shoots and branding to one off projects. Responsible for all store visual decor and marketing promotions from concept to formatting. Creatively managing internal and external designers photographers & illustrators



    BTEC HND Graphic Design & Advertising

    Berkshire College of Art and Design

    Sep 1987 - Jun 1989
    • Reading, United Kingdom
    • Studied Graphic Design, Photography, Illustration and Advertising.


    BTEC OND in Graphic Design

    Loughborough College of Art & Design

    Sep 1985 - Jun 1987
    • Loughborough, United Kingdom
    • Studied Graphic Design, Photography, Illustration and Advertising.