About me
A graduate in International Development and Chinese from the School of Oriental and African Studies (SOAS), University of London with a passion for human rights, and critical media and communication practices. Experienced and skilled in content production, social media, graphic design, Search Engine Optimisation (SEO), WordPress, internal and external communications, public relations, web design, data analytics, and community engagement. Fluent in Mandarin Chinese.
Work history
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Communications and Marketing OfficerUnseen UK
London, United KingdomFull Time
Unseen UK is a leading UK anti-slavery charity, running the Modern Slavery & Exploitation Helpline, working with survivors, businesses, governments, police and NHS to end slavery for good. I support the communications team working to increase the profile and impact of Unseen through high quality, engaging and timely communications to our key audiences. My duties vary across social media, website, campaign support, press & PR.
Social media management: Content planning, scheduling and creation for Twitter, Facebook, Instagram, LinkedIn & YouTube, handling and responding to public messages/comments, and social media analytics (Google Analytics, Rival IQ, and Native Analytic Tools). Conducted audits on all of Unseen’s social channels (Twitter, Facebook, LinkedIn, Instagram, and YouTube).
Content production: writing, editing, & proofreading blog posts, reports & other publications for Unseen’s website and monthly staff newsletter, Inside Unseen.
Graphic design and video production: creating images & videos using Canva for social media, and subtitling
Website management: writing, editing and posting content, SEO optimisation (WordPress and Elementor)
Campaign support: Liaising with communications and fundraising teams to plan and develop content for our County Lines awareness campaign, Nationality and Borders Bill campaign, Ukrainians Welcome campaign, as well as our Helpline Hero and Big Give fundraising campaigns.
Press & PR: Monitoring and responding to media requests and mentions (using Meltwater), writing, proofreading and distributing press releases, setting up interviews with media (including ITV news, BBC News, Voice of Islam UK)
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Communications AssistantUnseen UK
- London, United KingdomFull Time
Unseen UK is a leading UK anti-slavery charity, running the Modern Slavery & Exploitation Helpline, working with survivors, businesses, governments, police and NHS to end slavery for good. I support the communications team working to increase the profile and impact of Unseen through high quality, engaging and timely communications to our key audiences. My duties vary across social media, website, campaign support, press & PR.
Social media management: Content planning, scheduling and creation for Twitter, Facebook, Instagram, LinkedIn & YouTube, handling and responding to public messages/comments, and social media analytics (Google Analytics, Rival IQ, and Native Analytic Tools). Conducted audits on all of Unseen’s social channels (Twitter, Facebook, LinkedIn, Instagram, and YouTube).
Content production: writing, editing, & proofreading blog posts, reports & other publications for Unseen’s website and monthly staff newsletter, Inside Unseen.
Graphic design and video production: creating images & videos using Canva for social media, and subtitling
Website management: writing, editing and posting content, SEO optimisation (WordPress and Elementor)
Campaign support: Liaising with communications and fundraising teams to plan and develop content for our County Lines awareness campaign, Nationality and Borders Bill campaign, Ukrainians Welcome campaign, as well as our Helpline Hero and Big Give fundraising campaigns.
Press & PR: Monitoring and responding to media requests and mentions (using Meltwater), writing, proofreading and distributing press releases, setting up interviews with media (including ITV news, BBC News, Voice of Islam UK)
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Skills
- Wordpress CMS
- Social Media Management
- Web Design
- Project Management
- SEO Optimisation
- Data Analytics
- Public Relations
- Digital Marketing
- Content Creation
- Stakeholder Engagement
Education
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Chinese and International DevelopmentSchool of Oriental & African Studies
- London, United Kingdom
My research interests included Global media, communication and development, Queer Asian Cinema, global sexualities and genders, and education. My thesis investigated the information and communication technologies and strategies local queer filmmakers and activists in China use to overcome censorship and socio-political invisibility, and further the LGBTQ movement in China in the digital era.
I studied Chinese reading, writing, listening and speaking to an advanced level. I achieved the Confucius Institute HSK Scholarship in first year for my year abroad in Beijing. I then achieved the Confucius Institute HSK 5 Certificate during my year abroad at Beijing Normal University in Sept 2015- Jun 2016.
Through my degree, I developed a blog regarding veganism and it’s socio-economic and environmental impacts. I also acquired hand-on interviewing skills by conducting various face-to-face interviews with activist group FoodNotBombs in North London, as well as more commercial entities like Planet Organic and Alara Health Store. I also learnt how to write policy reports and press releases as well as how to use project management tools to plan and monitor projects via LogFrames and Gantt Chart.
Awards
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HSK 5 Mandarin Chinese CertificateConfucius Institute