About me
I’m a strategist who’s deeply passionate about leveraging the power of brands and technology to not only inspire people, but help them make sense of today’s complex world. I’m also a huge believer in the power of empathy to solve problems. Not simply absorbing what people say (or don’t say), but feeling it. Their needs, values, fears and loves. It is by thinking with both my head and my heart that I hope to inspire real change, innovation and cultural movement, whilst helping to create more meaningful relationships between people and brands.
Work history
StrategistThe App Business
Jumped on a plane to sunny London to work with the clever folks at The App Business, where instead of creating ads, I'm now helping design apps.
The App Business designs and engineers business-transforming mobile software for the world’s biggest organisations.
As a Strategist my role is to work throughout the strategic and creative process: from identifying how mobile can make the biggest impact to our client's business, to defining, testing and iterating powerful software product ideas, and optimising success by using principals from behavioural science.
StrategistTBWA\ Media Arts Lab
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Creative strategy and brand planning for Apple. Collaborating with internal and global teams on highly sensitive, fast-paced projects from ideation to launch across Phone, iPad, Mac, Watch and Brand.
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Skills
- Advertising
- Marketing PR
- Branding
- Mobile
- Creative Agency
- Presenting
- Design
- Project Management
- Social Media Marketing
- Strategic Planning
- Consumer Behavior
- Creative Thinking
- Powerpoint
- UX Design
- UI Design
Education
Marketing Management Double Degree
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