Work history
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Digital Marketing ExecutiveSompo Japan Insurance
- Istanbul, TurkeyFull Time
Managing the B2B mobile app (for its agencies),
Running the project of customer mobile app,
Managing the UX/UI agency,
Managing the all digital communication channels (including email, SMS, push notification).
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Digital Marketing ExecutiveGenerali S.p.a
- Istanbul, TurkeyFull Time
● Setting up the digital strategy of Direct Sales Channel of Generali and its activities,
● Managing PPC (including budget, ad creations, targeting, performance tracking and reporting),
● Managing affiliates and CPM (including budget, ad creations, targeting, performance tracking and reporting),
● Managing the lead generation process in all mediums, PPC, CPM, Affiliate, SEO, Display Ads and Social Media,
● Helping other team members to increase conversion and performance of the web site,
● Monitor and maintain the digital marketing campaigns and provide progress report with KPIs,
● Reporting all the digital activities to the top management and the hq,
● Analyzing the large datasets in order to gain insights and draw ocnlusions,
● Running campaigns on all digital mediums with the coordination with CRM and Sales teams,
● Managing the relationships with PPC, creative, SEO and other agencies,
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Skills
- Digital Advertising
- Digital Marketing
- UX
- Agile Methodologies
- Performance Marketing
- B2B Marketing
- B2C
- B2B Event
- Lead Generation