Hande Gunes
Available

Hande Gunes

Marketing ProfessionalGermany
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Hande Gunes
Available

Hande Gunes

Marketing ProfessionalGermany
About me
An enthusiastic digital marketing guy who works with analytical and creative skills combined with “can do” attitude. She focuses on digital marketing strategy, performance marketing and UX as well.
Work history
    S
    S
    Digital Marketing ExecutiveSompo Japan Insurance
     - Istanbul, TurkeyFull Time
    Managing the B2B mobile app (for its agencies), Running the project of customer mobile app, Managing the UX/UI agency, Managing the all digital communication channels (including email, SMS, push notification).
    G
    G
    Digital Marketing ExecutiveGenerali S.p.a
     - Istanbul, TurkeyFull Time
    ● Setting up the digital strategy of Direct Sales Channel of Generali and its activities, ● Managing PPC (including budget, ad creations, targeting, performance tracking and reporting), ● Managing affiliates and CPM (including budget, ad creations, targeting, performance tracking and reporting), ● Managing the lead generation process in all mediums, PPC, CPM, Affiliate, SEO, Display Ads and Social Media, ● Helping other team members to increase conversion and performance of the web site, ● Monitor and maintain the digital marketing campaigns and provide progress report with KPIs, ● Reporting all the digital activities to the top management and the hq, ● Analyzing the large datasets in order to gain insights and draw ocnlusions, ● Running campaigns on all digital mediums with the coordination with CRM and Sales teams, ● Managing the relationships with PPC, creative, SEO and other agencies,
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Skills
  • Digital Advertising
  • Digital Marketing
  • UX
  • Agile Methodologies
  • Performance Marketing
  • B2B Marketing
  • B2C
  • B2B Event
  • Lead Generation
Education
    B
    B
    Master of Marketing, Communication and New MediaBologna Business School
    Italy
    M
    M
    Bachelor (b. in Business AdministrationMarmara University
     - Istanbul, Turkey