About me

Connecting the dots and bridging generations. I am a creative brand strategist with 15+ years of experience working in global urban, youth, and fashion markets, mainly focusing on consumer-centric 360 experience and value-driven innovative brand-building, which is my strength and passion. Don't tell your consumers what to do; instead, inspire them to live your brand and tell your story. Make them your impactors and collaborate on driving change and creating the future. Stay curious. Join the circus!

PostsProjectsExperienceTeam

Projects credited in

• MONKI x Polyester Zine Podcast SeriesDeveloped with client MONKI a podcast series over 6 weeks, partnering with Polyester Zine. Topics covering feminism, racism, disability amongst others.

Work history

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Creative Brand StrategistCircus Lundgren
Feb 2014Stockholm, SwedenFreelance
Creative brand strategy, innovation and communication specialized in heightened 360 brand experience for global brand growth with clients in Asia, North America, and Europe. The Circus focuses on getting people and brands to be seen and talked about in their select demographic; holistic brand health brings sustainable growth and emotional connections for greater CLV. Talk to us about your business strategy, creative direction, production, and/or rollouts for seasonal needs or long term builds. Our strength lies in handling the full process or step in and optimize where you see the focus is needed. Don't be a stranger - join the circus! Love, peace, and happiness The Ringleader ☞ CIRCUS LUNDGREN ☜ Est 2014 Sthlm, Sweden
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Head of Creative ExperienceH&M group
Jul 2021 - Feb 2022Stockholm, SwedenFull Time

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Skills

• Creative Direction
• Brand Strategy
• Marketing
• Branding
• Communication
• PR
• Change Management
• Leadership
• Business Development
• Innovation
• Brand Collaboration
• E-commerce
• Digital Marketing
• Consultancy

Education

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Executive MBAStockholm School of Economics
Dec 2015 - Aug 2917Stockholm, Sweden
Studying Finance, Operation Strategy, Marketing, Innovation & Entrepreneurship and more with lectures at SSE Stockholm, SSE Riga, Stanford Palo Alto & Kelloggs HK.
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Vocational Education DiplomaHyper Island
Jul 2005 - May 2007Karlskrona, Sweden
Two-year vocational degree where design, animation, programming, and project management within digital media is in focus. I specialized in project management. Graduated from Crew 11 with honors 2007.