About me

A strategic brand comms and digital professional, who thrives on seeking dynamic ways to enhance brand reputation. Understanding the impact of both traditional PR and digital comms/partnerships, from idea generation to project execution, ultimately increasing exposure and supporting strategic marketing initiatives over the last nine years. With a strong media, influencer and VIP portfolio and proven client relationship management skills, lending itself to securing exclusive features across major global print and digital media, global partnership collections and influencers campaign content. Leading global consumer campaigns for luxury fashion, beauty and lifestyle brands – both UK & global - for ANINE BING, Mary Katrantzou, Lacoste, Links of London, Revolve, House of Fraser and more. 
 In my specialist role, I get under the skin of the business by deploying active listening and learning about the commercial and marketing needs, and subsequently how communications, partnerships and digital/influencer activity can support the business’ agenda.

QuestionsProjectsExperienceTeam

Work history

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Senior Communications ManagerIn+Addition Communications
Feb 2018London, United KingdomFull Time
Clients: Anine Bing | Berta Cabestany | Brøgger | Commonwealth Fashion Council | Deborah Lyons| Essen The Label | Hellessy NYC | Lagos Fashion Week | Mary Katrantzou | N-DUO | Nynne| The Shop at Bluebird (all Global) - Develop and implement strategic, innovative PR & marketing plans to support all clients’ goals, in line with each clients’ strategy and budget seasonally - Manage and cultivate relationships with key press, stylists, influencers, and VIP to increase brand awareness - Research, pitch and secure new business for In+Addition Communication - Management of global PR agencies including sample division, editorial requests, budget management, PR events and distribution of assets for a selection of clients including Anine Bing, Brøgger and Mary Katrantzou - Monitor, analyse and develop junior communication teams to maximise results. - Create all communication assets/promotional materials to be used across PR/Marketing to be circulated to global media and customers - Develop and implement VIP gifting/dressing programme for all clients - Responsible for successful execution for all client events including international Fashion Week, media/influencer dinners and season launches etc - Oversee critical path, budget control and management of external agencies and sales teams for all clients - Liaise and develop relationships with clients’ internal departments including marketing, buyers and commence to align annual brand activity and identify future opportunities - Manage the global budget under the control of the Co-founder - Create digital marketing initiatives across customer mailers and social media platforms for The Shop at Bluebird - Analyse and measure campaign ROI
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Account ManagerTHRSXTY
May 2017 - Mar 2018London, United KingdomFull Time
THREESIXTY (Fashion & lifestyle agency specialising in public relations, experiential events, reputation management under the umbrella group of Exposure) works with some of the world’s most recognised brands such as Lacoste, Hershey, Sailor Jelly and Patron to name a few. Predominantly focused on Fashion and sportswear throughout the 12 months with the company, with clients including Lacoste footwear (UK & Global) | Original Penguin (UK) | RYU (Global) | Herschel (UK) | SeaVees (UK) | Jack Wills (UK) across women’s and men’s apparel. - Assist with Director to plan and present seasonal PR/Marketing strategies to be implemented throughout six to twelve months and present each client with ROI of these strategies - Set, secure and deliver each clients’ KPI targets monthly working with the junior team - Establish, maintain and develop media relationships with key targets for each title including women, mens and lifestyle media across UK and global press, VIP stylists, influencers and VIPs - Manage creations and proofread all communication assets by junior team ahead of sharing with clients - Oversee critical path, budget control and management for each activation per client and share post-event reports including ROI/KPI and engagement secure for each - Responsible for brainstorming innovative concepts and successful execution for all clients' events - Management of digital division and coordination of digital marketing initiatives across social media platforms - Liaised with external departments including product and sales to align annual brand activity and identify new marketing opportunities - Manage and develop junior members of the THREESIXTY PR and VIP team

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Skills

• Public Relations
• Media Relations
• Brand Management
• Writing
• Events PR
• Brand Communication
• Press Relations
• Press Releases
• Blogging
• Editorial

Education

Bachelor of Arts (BA) University for the Creative Arts
Sep 2009United Kingdom