I am an experienced Content Strategist specialising in integrated storytelling across brand, CRM, performance and PR. Though my content experience has its roots in copy and content writing, I believe that the marriage between written and visual form is the key to successful storytelling, and so this guides my cross-disciplinary and collaborative approach, from ideation through to implementation. Driven by a combination of creativity and data, I have overseen content strategy for a broad range of industries, including fintech, fitness, culinary, government, and arts and culture. My love of all things 'brand' extends beyond my professional life; I have a passion for personal branding both on and offline. My personal project, Plant and Petal, has grown an Instagram community of over 10,000 fellow nature, travel, and art enthusiasts. My adventures as an Airbnb Super Host have been featured in The Telegraph, Stylist magazine, and The Daily Mail.
MA in English Literature, Book History & Print Culture; Research focused on digital readership and visual culture.
English Literature (Hon); obtained Highest Achieving English Graduate