Hannah Allen

Senior Content Strategist

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent Strategist - Copywriter - Content Editor
  • Marko Tadic

Side Hustles

About me

I am an experienced Content Strategist specialising in integrated storytelling across brand, CRM, performance and PR. Though my content experience has its roots in copy and content writing, I believe that the marriage between written and visual form is the key to successful storytelling, and so this guides my cross-disciplinary and collaborative approach, from ideation through to implementation. Driven by a combination of creativity and data, I have overseen content strategy for a broad range of industries, including fintech, fitness, culinary, government, and arts and culture. My love of all things 'brand' extends beyond my professional life; I have a passion for personal branding both on and offline. My personal project, Plant and Petal, has grown an Instagram community of over 10,000 fellow nature, travel, and art enthusiasts. My adventures as an Airbnb Super Host have been featured in The Telegraph, Stylist magazine, and The Daily Mail.


  • Copywriting
  • Strategy
  • Content Writing
  • Social Media
  • Communications
  • Digital Copywriting
  • Creative Concepting
  • Blog Writing
  • Photography
  • Brand Content

Companies I’ve worked with

View all
  • City Pantry

    City Pantry

    • Food & Beverages
  • YOLT


    • Financial Services
  • S


    • R


      Work history


      Senior Content Strategist


      May 2017
      • London, United Kingdom
      • Full Time


      Content Strategist

      City Pantry

      Feb 2016 - May 2017
      • London, United Kingdom
      • Freelance


      Content & Community Manager


      Jan 2016 - Feb 2017
      • London, United Kingdom
      • Full Time


      Content Manager


      Dec 2014 - Jan 2016
      • London, United Kingdom
      • Full Time



      Certificate in Digital Media and Design

      Nova Scotia College of Art and Design University

      Feb 2016
      • Halifax, Canada


      Master of Arts

      University of Toronto

      Sep 2012 - Nov 2013
      • Toronto, Canada
      • MA in English Literature, Book History & Print Culture; Research focused on digital readership and visual culture.


      Bachelor of Arts (BA)

      Mount Allison University

      Sep 2007 - May 2011
      • Sackville, NB, Canada
      • English Literature (Hon); obtained Highest Achieving English Graduate