About me

I am an experienced Content Strategist specialising in integrated storytelling across brand, CRM, performance and PR. Though my content experience has its roots in copy and content writing, I believe that the marriage between written and visual form is the key to successful storytelling, and so this guides my cross-disciplinary and collaborative approach, from ideation through to implementation. Driven by a combination of creativity and data, I have overseen content strategy for a broad range of industries, including fintech, fitness, culinary, government, and arts and culture. My love of all things 'brand' extends beyond my professional life; I have a passion for personal branding both on and offline. My personal project, Plant and Petal, has grown an Instagram community of over 10,000 fellow nature, travel, and art enthusiasts. My adventures as an Airbnb Super Host have been featured in The Telegraph, Stylist magazine, and The Daily Mail.

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Projects

• Plant and Petal: The ArtI started watercolouring as a creative side project. Sharing, and then selling, my originals, prints, and cards using Instagram and Etsy was the foundation of my digital community, Plant and Petal.
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  Plant and Petal: The CommunityPlant and Petal is my personal Instagram community of over 10,000 fellow nature, travel, and illustration enthusiasts. Initially, this community grew as a place to share, promote, and sell my illustration work, but over time it has evolved into a curation of my life experiences, an extension of my personal brand. All photography and illustrations are my own. https://www.instagram.com/plantandpetal
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  Airbnb: Host, Speaker & Brand AdvocateMy adventures as an Airbnb Super Host are featured in The Telegraph, Stylist Magazine, and The Daily Mail. In 2016, I worked with Airbnb to promote their new partnership with John Lewis through a series of hosting workshops. Stylist: How to ace Airbnb: create extra income with these hosting hacks from the experts: http://bit.ly/2VuLnWk The Telegraph: How to be the perfect host: http://bit.ly/2JW4bf5

Work history

Senior Content StrategistYOLT
May 2017London, United KingdomFull Time
Content StrategistCity Pantry
Feb 2016 - May 2017London, United KingdomFreelance

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Skills

• Copywriting
• Strategy
• Content Writing
• Social Media
• Communications
• Digital Copywriting
• Creative Concepting
• Blog Writing
• Photography
• Brand Content

Education

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Certificate in Digital Media and DesignNova Scotia College of Art and Design University
Feb 2016Halifax, Canada
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Master of ArtsUniversity of Toronto
Sep 2012 - Nov 2013Toronto, Canada
MA in English Literature, Book History & Print Culture; Research focused on digital readership and visual culture.

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