I am currently the Communications Manager at Onira Organics. As a millennial, I have grown up in the media age. As a journalist, I have witnessed the decline in print, the rise in online and social media content, and the subsequent repercussions that this is having on creative industries as a whole. In order for any business or organisation to stay current, accessible and desirable, I believe that embracing social media, and the web, is key. I am incredibly computer literate, a fast learner and understand platforms and outlets such as Instagram, Twitter, Facebook, YouTube and Pinterest; and how to utilise these, and SEO, to reach a target demographic. I have worked in creative industries, and as a Freelance Journalist, for over three years; building up my professional portfolio, reputation and contact book. Examples of my work can be found below. I am confident pitching ideas to Editors and clients, writing content to meet a brief, adhering to deadlines and engaging with people in any capacity. My work, while meeting the House Style of any publication, organisation or brand in question, is always accurate, informative and imaginative; ensuring it appeals to the desired target reader or consumer. I thrive in a creative environment and I am always looking for the next innovative method of story-telling or content sharing. I have acted as both a Writer, Editor, In-House Comms and Consultant on a number of projects and campaigns over recent years, and my written and verbal communication skill levels reflect this. I have a proven track record of formulating interesting and exciting ideas and content; and I have an insatiable passion and appetite to learn and build a career at an innovative, influential publication or organisation.Locked Pro Plan feature
Onira Organics is a natural, chemical-free, cruelty-free, luxury haircare brand. As Communications Manager at Onira, I oversee, and curate content for, all social media accounts associated with the brand, engage and grow the community, deal with press enquiries, build relationships with influencers, journalists and bloggers and take the in-house lead on all creative projects. In my role, I have worked alongside Onira's PR agency (Karla Otto) and partners and suppliers (Net-A-Porter, Urban Retreat - Harrods, DryBy London, Shopcade, The Detox Market), to create and implement campaigns, features, press releases and publicity events for the brand. I have overseen the creation of Onira's blog, which is due to launch imminently, written all content for the page, re-written the website, from product descriptions to brand philosophy, and taken lead on the creative side of the business - working on anything from web development, to creating and sharing content and campaigns that engage the community or build up brand awareness.
Fashion and Editorial Intern at leading fashion industry magazine, Drapers. Worked to support the editorial team, write features, cover events and develop existing and new ideas for content. Published work on Drapers online and in print publication.
I carried out a work placement, at ITN, over the 2015 UK General Election period; in which I acted as a key member of the Special Events team. I was involved in all aspects of the lead up to election night, and the smooth running of ITV's coverage of this, on the night. Working in such a busy, high-pressure environment, I took initiative, worked independently when required, and kept a level head throughout; jumping in wherever I was needed. Through this internship I also expanded my knowledge of, and interest in, Public Affairs and UK and foreign policy.
As a Freelance Journalist I have written and edited content for a number of online publications; examples of which can be found under the 'Projects' heading below. While a majority of my editorial work as a Freelancer has been focused around lifestyle, culture and business, I have also volunteered my time to assist, on a pro-bono basis, in writing web content for a number of organisations that I am particularly passionate about; specifically a charity helping support victims of sexual exploitation. In my role as a Freelancer I have worked on a number of varied projects and publications; taking on the roles of Writer, Editor, Copy-Editor and Creative in the past. Having worked on a freelance basis, both alongside my studies and upon completion of my degree, I have spent over three years building up my portfolio, an ever growing contact book, working under pressure, and adhering to tight deadlines; both for my degree and in a professional capacity. This has taught me to work in a fast-paced environment, multi-task and organise my time efficiently. I have experience using InDesign, FinalCut Pro, Wordpress, Microsoft Office, all major social media platforms, scheduling and analytic tools and I am extremely computer literate. I am also well versed in media law and the key characteristics of great content. While at University, I acted as Editor in Chief of a print publication entitled 'Insight'. This was a magazine focused around humanitarian issues; my personal, written contribution to this came in the form of two articles, however I was involved in all aspects of production - from the initial ideation, creation and curation, right through to editing and publication. The first of my articles in this publication addressed the, often unreported, practice of FGM here in the UK. The second highlighted the positive contribution of a number of inspirational refugee women, to their local communities.
Graduated with First Class Honours in Journalism. Acted as Editor in Chief of University backed magazine, entitled 'Insight', focused around humanitarian issues. Captained University Netball Team.