Motivated and personable marketing and communications freelancer with experience in both the third sector and FMCG industries. With a particular interest in branding, I am keen to work with brands in all sectors which share my values of high-quality products and services, attention to detail, and helping people to feel their best. I am sociable, curious, and always learning. No matter how big or small your project is, you’ll always have my full commitment.
Senior Marketing & Communications OfficerMental Health UK
- London, United KingdomFull Time
As the sole team member of marketing and communications, I managed and led all activity for Mental Health UK. I have experience managing relationships with corporate partners, internal stakeholder relationships and external agencies. I am the brand guardian of the charity, ensuring all content, copy and creative is according to guidelines and showing our brand with personality and at it’s best. Key projects & achievements: • Managed rebrand of Mental Health UK in May 2019 which included writing all content for our new website. The rebrand also required rebranding of all materials including brochures, presentations, posters and fundraising materials – almost all of which were produced internally by myself. • Ownership of all digital communications channels including website content, Mailchimp and social media. Since joining Mental Health UK in February 2019, website sessions grew year on year by over 300%. Social following in 2019 increased by 80% on Facebook, 31% on Twitter, 297% on LinkedIn and 398% on Instagram, all without the use of paid campaigns. Engagement also increased significantly in 2019 (86% on Facebook, 141% on Twitter, 243% on Instagram). • Travelled around the UK filming a bank of resources showing the difference we make across the UK to the people who use our mental health services. • Organised a Mental Health and Money Advice Seminar to encourage funding of one of our services, which resulted in further funding for two years.
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- Marketing PR
- Brand Management
- Direct Marketing
- Marketing Strategy
- Social Media Marketing
- Website and Digital Design
- Social Meda
- Content Management System
- Sociable and Open to new Opportunities
Marketing and Management