Motivated and personable marketing and communications freelancer with experience in both the third sector and FMCG industries. With a particular interest in branding, I am keen to work with brands in all sectors which share my values of high-quality products and services, attention to detail, and helping people to feel their best. I am sociable, curious, and always learning. No matter how big or small your project is, you’ll always have my full commitment.
Senior Marketing & Communications OfficerMental Health UK
- London, United KingdomFull Time
As the sole team member of marketing and communications, I managed and led all activity for Mental Health UK. I have experience managing relationships with corporate partners, internal stakeholder relationships and external agencies. I am the brand guardian of the charity, ensuring all content, copy and creative is according to guidelines and showing our brand with personality and at it’s best. Key projects & achievements: • Managed rebrand of Mental Health UK in May 2019 which included writing all content for our new website. The rebrand also required rebranding of all materials including brochures, presentations, posters and fundraising materials – almost all of which were produced internally by myself. • Ownership of all digital communications channels including website content, Mailchimp and social media. Since joining Mental Health UK in February 2019, website sessions grew year on year by over 300%. Social following in 2019 increased by 80% on Facebook, 31% on Twitter, 297% on LinkedIn and 398% on Instagram, all without the use of paid campaigns. Engagement also increased significantly in 2019 (86% on Facebook, 141% on Twitter, 243% on Instagram). • Travelled around the UK filming a bank of resources showing the difference we make across the UK to the people who use our mental health services. • Organised a Mental Health and Money Advice Seminar to encourage funding of one of our services, which resulted in further funding for two years.
Medik8 Senior Brand ManagerPangaea Laboratories
- Elstree, United KingdomFull Time
I worked as part of a team on Medik8 marketing activity and it’s rebrand. I have experience managing internal stakeholder relationships, international distributors as well as external agencies. Key Projects & Achievements: • The global rebrand of Medik8, collaborating with an external agency to produce extensive brand and design guidelines and then directing internal teams to apply them to all areas of the brand. Working directly with photographers to create all new assets, leading the shot lists and art direction. I was part of a small copywriting team to produce all content (brochure, packaging and web copy), help build the website using a CMS, train our international distributors on the rebrand, and plan and execute the digital launch. This all took place in just 1 year, which was a truly incredible and valuable experience. • Awarded the ‘Creativity’ prize by board of directors in 2017 for my involvement in the Medik8 rebrand. • Ownership of digital channels including: Medik8 blog, website, email campaigns and social media channels. This involved writing and executing all content to educate, grow and engage audiences within a budget. • Developed and launched several products in the market. This involved working closely with a variety of internal teams and external suppliers in order to meet launch deadlines. I also communicated with international distributors to ensure successful global product launches. • Monthly reporting including; Competitor analysis, sales reports, PR reporting, social media reports.
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- Marketing PR
- Brand Management
- Direct Marketing
- Marketing Strategy
- Social Media Marketing
- Website and Digital Design
- Social Meda
- Content Management System
- Sociable and Open to new Opportunities
Marketing and Management