Creative and motivated writer with experience producing and editing blogs, feature articles, newsletters, press releases, website copy and content for a range of social media platforms. Comfortable working on all stages of content production, from initial research through to final production and promotion across a range of platforms. Able to balance projects effectively and communicate new and innovative ideas to a company and range of audiences. Comfortable working both independently and as part of a wider team.
Work history
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Content Marketing ExecutiveDebut App
London, United KingdomFull Time
Lead editor for the Debut Insight blog, managing a network of freelance writers as well as all social output for the brand. I also work closely with the Content and Community Manager on other large-scale content projects, including live events, video and influencer campaigns. I work directly with clients to produce bespoke content for their target audiences, as well as the Product and Tech teams to produce copy for the website and app on a regular basis.
Key responsibilities & achievements:
- Grew the average monthly page views for the Insights section by 260% year-on-year
- Worked on a video campaign that received 30,000 views on YouTube
- Helped implement and launch a new CRM system for the business
- Worked on an influencer campaign that resulted in 1,500 new app downloads, a click-to-install rate of over 20% and a combined audience reach of over 5 million
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Junior Press OfficerLondon and Partners
- London, United KingdomFull Time
Produced monthly newsletters about London, leading on the research, writing and final edit of the content to send to a portfolio of media contacts. I also developed a new social media strategy for the team, and successfully pitched press releases and news stories to national and international media outlets, as well as tech-specialist titles.
Key responsibilities & achievements:
- Achieved media coverage across multiple national media outlets and internationally across the USA, Europe, China and India
- Helped organise the launch of London’s Autumn Season event, with hundreds of members of press in attendance
- Put together detailed quarterly press monitoring reports for the team with over 4,000 pieces of coverage in one quarter
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Skills
- Marketing
- Copywriting
- Marketing Strategy
- Social Content
- Editing
- CRM
- PR
- Google Analytics
- Wordpress
- Directing Freelancers
Education
BA (Hons) Theatre and Performance (Industrial)University of Leeds
- Leeds, United Kingdom