About me
Passionate about the arts and culture, with a BA in Film and Spanish and MA in Culture, Policy and Management. Currently working in a Digital Marketing role in music with a background in marketing & e-commerce.
Work history
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Digital Marketing Executive (Commerce)PHD Global Business
London, United KingdomFull Time
- Working on behalf of client to deliver key KPIs such as ROAS within the EMEA retailer paid media space, primarily Amazon
- Responsible for day to day campaign activation, optimisation, and analysis
- Planning and reporting for key promotional event periods
- Contributing to and implementing test and learn projects, A/B testing
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E-commerce ExecutiveMEGAMAC
- London, United KingdomFull Time
- Part of a small team responsible for day-to-day commercial management of business operations, product and digital marketing, working directly alongside the Managing Director.
- Delivered KPIs such as conversion rates, SEO rankings, average order value, and SLAs. Managed relationships with our warehouse and suppliers to fulfil customer orders, incoming shipments and stock.
- Maintained product by updating a range of content types, such as product listings and assets through cross collaboration with UX designers.
- Designed social media strategy with MD, creating Instagram posts as well as designing and coding marketing emails using Figma design and HTML/CSS alongside contract web developer.
- Responsible for bookkeeping and finance on Xero, including reconciling payments, processing POs and invoices.
- Created training manuals and managed one member of staff.
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Skills
- Paid Media
- Paid Search
- E-commerce
- E-mail Campaigns
- Omnichannel Strategy
- Mail Chimp
- Spanish
- Campaign Activation
- Data Analysis
- Research
- Google Adwords
- SEO
- Shopify
- Basic Html
- Social Media
- Client Relationships
Education
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MA Culture, Policy and ManagementCity, University of London
- London, United Kingdom
Graduated with Distinction. Exploring theories and practice of culture, cultural policy and cultural management. Dissertation: ‘Examining the emancipatory potential of Underwire Film Festival through a counterpublic framework’ (Grade: Distinction, 78)
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BA (Hons) Film and Spanish, 2:1University of Southampton
- London, United Kingdom
Joint Honours degree studying film from a critical and theoretical perspective alongside Spanish language (fluent) and history and culture of Hispanic countries.