About me

ACD copywriter with over thirteen years experience making entertaining, disruptive and culturally relevant campaigns for some of the world’s most exciting brands including Nike, YouTube, Bumble, WaterWipes, SimplyBe, Honda, Virgin Atlantic and Coca-Cola. A true hybrid creative, collaborator and social-first thinker, I’ve made entertainment to give daters a boost when kissing was illegal, documentaries to inspire self belief in parents, wearable tech to curb spending, pioneered a social movement for refugees and turned real women into body positive role models.

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Projects

• 4

  SAVEZAPIf you think a wearable that electrocutes you into keeping your spending in check sounds too good to be true, you'd be right. After the success of our previous April Fools' gag, we were asked to go bigger and better so not only did we create a film but we made prototypes and sent them out to bloggers to take out for a spin and review.
• 4

  FABRIC OF #BOOMERANGBRITAINThe fabric society is changing. A whole generation are boomeranging back home to live with their parents and save. It can be tough on everyone so we uncovered the perks and weaved real people's stories into a tapestry full of perks.
• 22

  MIND FCUKBeing a bit naughty is in French Connection's heritage, so when it came to revealing their SS15 collection we played with your dirty minds. Working on everything from print to social, we played with different functionalities and platforms to create interesting mindfcuks. Proving so popular, t-shirts were made and sold in store.

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Work history

Senior CreativeThe Brooklyn Brothers
Jan 2017London, United KingdomFull Time
Senior CreativeWe Are Social
Jan 2015 - Dec 2016London, United KingdomFull Time

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Skills

• Advertising
• Marketing PR
• Art Direction
• Social Digital Marketing
• Copywrighting