About me

Young visionary with 3+ years of experience in strategy and marketing with skills varying from creative strategy to display and social campaign management. Bilingual in English and Russian with excellent communication skills and client management background. Equally strong in both creative and analytical work.

QuestionsProjectsExperienceTeam

Work history

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Creative StrategistAdylic, an Omnicom Agency
Oct 2019London, United KingdomFull Time
Responsibilities: • Was a leading strategist on assigned accounts, working as a part of the team of account managers, designers and AdOps as well as 8 other strategists • Was responsible for creating a DCO (dynamic creative optimisation) strategy for the client’s digital campaigns in video, social and display • Analysed client’s communication objectives and media plan to propose the relevant DCO solution • Analysed and segmented client’s target audiences as well as identified contextual triggers relevant for the campaign • Adapted creative messaging and assets to create highly personalised content for each audience segment (writing copy and creating design mock-ups) • Developed testing framework to gather creative insights and optimise performance of the campaign • Created regular reports on campaign performance and creative learnings • Advised the client on how DCO worked and how to get the most out of it • Worked alongside creative and media agencies to develop a holistic and effective campaign • Proactively participated in new business pitches, creating personalised DCO proposals Clients: HSBC (UK, UAE, Egypt, Oman), Audible (UK), McDonald’s (Germany), Mitsubishi (UK), Martini Global (international campaign for 7 European markets), Vision Express (new business), Zoopla (new business), Elder Scrolls Online – Bethesda (new business), Holland America Line (new business), Funking Cocktails (new business), Renault (support) Achievements: • Thanks to being a quick learner, I was able to quickly take on more responsibilities and after couple of weeks of joining the company was able to take on a leading role for all of my accounts • Continuous monitoring of creative performance and optimisation lead to campaigns outperforming their pre-DCO KPIs as well as number of leanings that can be applied for future communication • Developed a new framework for client’s case study deck, which was successfully implemented for the entire team
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Creative StrategistVivid by Admixer
Sep 2018 - Aug 2019Kyiv, UkraineFull Time
Responsibilities: • Worked as a lead strategist for all projects, developing brand, communication and social strategies • Participating in client meetings from first client briefings to final presentations • Coordinating and conducting my own quantitative and qualitative research • Working closely with creative team on a daily basis through briefings, brainstorms and regular reviews • Creating and delivering presentations for clients, visualising data, illustrating insights but, more importantly, telling an engaging story • Training account management team on process and value of strategy development as well as helping them find new ways of bringing more value to their clients’ business • Assisting business development team in developing close knit propositions for potential clients as well as helping them identify attractive markets for agency’s growth • Working alongside media, other creative and client teams • Trained junior strategists from our own and our partner agencies using personally developed training program Clients: Garage (Carlsbeg), Kronenbourg (Carlsberg), Carlsberg, Somersby (Carlsberg), Avon, Pepsi, Marengo (Bayadera), Chudo yoghurt (Pepsico), Mivina noodles (Nestle), Jeep, Ducati, KIA, Mercedes, Curtis tea, Sushiya (restaurant chain), UNFPA, Marengo (alcohol), Lvivarnya (event space) etc. Achievements: • Developed a strategy for brands Tuborg and Robert Doms that allowed us to win all 12 brands from Carlsberg Group • Developed a strategic planning methodology and framework for the agency, which allowed us to be praised by clients for our approach and win many accounts • Developed a training program for junior strategists • Gave a lecture on Creative Strategy for Pharm sector at the specialised conference in November 2018 • Have written a case study for Effie 2018, which allowed our case study to be shortlisted

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Skills

• Market Research
• Microsoft Excel
• Strategy Development
• Digital Advertising
• Social Advertising
• Brand Creative Strategy
• Data Analysis
• Presentation Design
• Copywriting

Education

MA in Strategic Fashion MarketingUniversity of The Arts London (UAL)
Sep 2014 - Oct 2015London, United Kingdom
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Bachelor's degree in International EconomicsTaras Shevchenko National University of Kyiv
Sep 2010 - Jun 2014Kyiv, Ukraine