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- Assisting the Digital Marketing Manager in daily tasks including weekly reporting. - Acting as the key contact with our affiliate agency to increase traffic and drive sales - Building relationships with bloggers and third parties to explore new opportunities - Working closely with our paid search agency to monitor and analyse PPC and SEO. - Effectively driving organic search rankings by producing copy throughout the website. - Creating assets to support digital adverts and promotions for affiliate and paid use. - Content management of the flagship store website (www.uniqlo.com/311 and direct involvement of email marketing and segmentation. - Creating and managing data capture initiatives to grow the customer database. - Assisting with social media management for the brand. - Report industry trends weekly and use these to suggest and implement ideas to benefit the eCommerce team.
- Liaising with suppliers and concessions daily - Image editing and management (scene7, Mercatus) - Solely responsible for online sales in my own areas and managing customer paths - Selecting images and promotions for marketing of products to push sales. - Guided concessions through joining business and getting products live - Reporting daily, weekly, monthly on trade to manager and online teams. - Integral part of small team launching new area of HoF website (gym and fitness) - Played a role within warehouse move, organising and tracking stock through a DC. - Microsoft office confident, excellent Excel and PowerPoint skills.
I studied modules including supply chain logistics, international fashion and textile marketing, operations management of textiles, business communication promotion and branding as well as starting up my own home ware business. This degree also involved a focus on scientific studies of textiles such as dyeing engineering and industrial knitting and weaving.