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The content arm of my role at Nine in The Mirror involves the production and approval of all written copy. I conduct interviews with well-known women – most of whom are expecting – and explore the different facets of their lives as women today. Additionally, I create stories for our homepage and online magazine around fashion, lifestyle, and beauty. On a commercial level, I write all product descriptions, all email copy and subject lines designed to engage, educate and delight the Nine In The Mirror woman. The communications arm of my role involves the running of all social account – predominantly Instagram – cultivating a loyal and engaged following and a as a tool to communicate the work we do and content we create.