About me

Creative. Strategist. Dreamweaver. I am as passionate about progressing and building dreams into marketing as I am data driven and analytical. I am enthusiastic, passionate, and can do your home electrics as it's a hobby of mine. I like spreadsheets. My desk-cactus has a sticker saying ‘Don’t touch me while I’m spreadsheeting!’ on it (bonus points if you get the movie reference).

QuestionsProjectsExperienceTeam

Projects

• MSI x Laptop OutletCampaign promoting leading computer brand MSI. Video produced and directed by me.
• Intel x Laptop Outlet AdvertStoryboarded, directed and produced 11x short adverts in collaboration with Intel
• Mental Health Awareness CampaignTRIGGER WARNING: SELF HARM Campaign I directed.

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Work history

Senior Marketing ManagerFive Tech Limited
Jun 2022London, United KingdomFull Time
Two leading e-commerce retailers in the Tech Space Responsibilities: ● Increasing month on month revenue through Paid and Organic Channels ● Utilizing budgets up to £35,000 monthly bringing in site-wide revenue up to £1,000,000 monthly. ● Working in house, with agencies and directly creating co-marketing campaigns (MDF) with all major brands including Intel, Lenovo and MSI. Achievements: ● Increased Revenue generated through social channels by 5x in 10 months ● YOY revenue following a ‘boom’ year in tech due to the pandemic, 5% increase compared to industry average of -3% (decrease) ● Growth cross-functional team from 3 to 8 in 6 months.
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Marketing ManagerYLD
Mar 2020London, United KingdomFull Time
B2B Software Engineering and Design Consultancy, left due to redundancy of department Responsibilities: ● Brand direction, brand consolidation ● Complete management of YLD website including engineering increase of core vitals (fail to pass) and UXUI updates decreasing bounce rate etc ● Content plan creation including organically placed PR pieces globally ● Development of digital strategy including social media with engagement increased from 3% (industry average) to 10% ● Management of a team of 5 including hiring Achievements: ● Rebuilding the website and helping the business grow clients 2 fold in 2020 to 2021 ● Increasing associated meetup community supporting women in engineering by 10% in two months, utilized to boost the hiring drive by 10%.

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Education

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Level 5 Advanced Diploma in Digital Marketing - CPD accreditedDigital Marketing Institute
Feb 2021 - Dec 2022London, United Kingdom
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MastersUniversity of West London
Mar 2017 - Mar 2018London, United Kingdom
Post Production, achieved with credit

Awards

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Level 4 certificates in MarketingCIM
Marketing and digital marketing