Projects
- Twisted London2 years leading the SMM and Influencer Marketing. Data analysis. Menu/brand development. Worked with in-house content creation team, and influencers, to post daily content across Instagram, Twitter and Facebook. Collaborated with an extensive range of brands/clients on sampling and social campaigns, restaurant activations and PR campaigns. Bringing the brand to life at Vegan Nights London to promote our plant-based menu.
- London Dessert FestivalSocial Media Management (SMM) to drive awareness, growth and sales for LDF 2019. Selecting top-quality content from upcoming vendors/UGC . Community management across Facebook and Instagram. Used existing connections to secure high-profile influencers to become key brand ambassadors and demonstrators on the day.
Work history
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FounderMy Gluten Free Life UK
United KingdomFreelance
● Create and manage engaging content on Instagram, Facebook, Twitter and my website.
● Collaborate with brands regularly, writing product reviews and promoting on all social media platforms. Tesco, Old El Paso, Pago Premium Fruit Juices, Pieminster, Niche, Genius Gluten Free, UGO Thrive, Urban Fruit, SNACT, Smooze, Diel’s Foods, Brave, Oomi and Warburtons Gluten Free are just a few.
● Search Engine Optimisation (SEO), meta-descriptions, readability, business insights and analytics skills through website management and data insights on social media platforms.
Social Media Marketing ExecutiveJungle Creations
- London, United KingdomFull Time
● Managing the social media, influencer marketing and more for Twisted London, WTF! and Poké Mi restaurants. Have also managed GatsuGatsu, Twisted Bar Pop-Up and London Dessert Festival.
● Developing ideas and devising experiential food brands with in-house and external clients and businesses (experience in B2C and B2B).
● Responsible for sourcing or creating engaging content, writing copy and liaising with customers.
● Daily use of scheduling software - Later and Buffer (previous experience with Hootsuite).
● Data analysis weekly across all platforms, using Facebook, Twitter and Instagram insights, in tun forming future content planning or marketing focuses.
● Brand collaboration leadership, to build the presence of brands, through the planning and execution of sampling campaigns. Have secured and managed collaborations from beginning to end with many reputable brands.
● Working alongside PR agencies to bring ideas and virtual restaurant activations to life, allowing national press coverage.
● Building databases of relevant, engaging influencers, which are tailored to each brand for campaigns/events. Planning, executing and managing successful influencer events/tastings. Analysing the data and impact of these also.
● Developing and innovating new virtual brand activations from beginning to end.
● Experience using Adobe Premiere Pro; editing and formatting videos, creating Instagram stories and boomerangs. As well as Canva to create various marketing/social media content.
● Building strong and highly positive relationships with colleagues, clients and partners.
Skills
- Social Media
- Canva
- Influencer Marketing