Hannah Lines

Marketing

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  • LocationUnited Kingdom

About me

 

• A marketer with 10+years experience across technology/internet, finance and entertainment/media brands, with a career focus in online consumer subscription businesses, such as Ancestry, Experian and News Corp. • Proficient in multi-channel solutions to drive acquisition, brand and retention strategies • Extensive experience managing stakeholders and developing successful relationships, across divisions and regions (EMEA, US, Australia), from c-suite to agency partners. • Solid campaign management experience: Insight, strategy, concept, execution and measurement. • Strong leadership and project management experience, transitioning organisations and their people, through product launches, brand and business change.

Skills

 

  • Brand Management
  • Marketing
  • Marketing Strategy
  • People Management
  • Stakeholder Engagement
  • Brand Partnerships
  • Customer Acquisition Retention
  • Relationship Building and Management
  • Customer Experience Mapping
  • Brand Communication Strategist

Work history

Currently

Freelance Marketing Consultant

Freelance

Jun 2015
  • For the last year I’ve been working with leading agencies and clients in Australia on specific marketing with length of assignment varying from a few weeks to several months.

2015

National Marketing & Head of Media

News Corp

Jan 2013 - Jun 2015
  • Experience across the marketing mix within online subscription businesses, led to my appointment at News Corp at a point where the business was digitalising its print products, and moving to a subscription based model. The role focused on leading marketing communication planning across News Corp’s portfolio of brands in Australia, with overall responsibility for £100m of investment budget across paid, owned and earned channels. Reporting to CMO.

2012

Senior Marketing Manager

Ancestry

Apr 2011 - Dec 2012
  • Experience in launching and working with digital subscription products led to my appointment at Ancestry. I was tasked to develop a new marketing strategy, to drive acquisition, increase brand awareness and position Ancestry.com as the market leader within the fast-growing Family History market. Reporting to Managing Director.

2010

Marketing Manager

Experian

Apr 2008 - Dec 2010
  • Appointed by the leading credit checking business to develop marketing strategies and deliver integrated marketing campaigns, for their suite of B2C and B2B digital products. Reporting to Marketing Director.

2008

International Account Manager International Account Manager

Carat

May 2006 - Apr 2008
  • Working with Disney across Disney Studios, Home Entertainment and The Disney Channel. Responsibility for media strategy and campaign planning for 18 markets across EMEA.

2006

Planner & Buyer

OMD UK

Feb 2005 - May 2006
  • Planning integrated campaigns for Sony, EMAP and Reckitt Benckiser, with budgets of up to £50million.

2002

Marketing `executive

Mcdonalds

May 2001 - Jun 2002

Education

2004

Marketing Management

Manchester Metropolitan University

Aug 2000 - Jul 2004
  • Marketing