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• A marketer with 10+years experience across technology/internet, finance and entertainment/media brands, with a career focus in online consumer subscription businesses, such as Ancestry, Experian and News Corp. • Proficient in multi-channel solutions to drive acquisition, brand and retention strategies • Extensive experience managing stakeholders and developing successful relationships, across divisions and regions (EMEA, US, Australia), from c-suite to agency partners. • Solid campaign management experience: Insight, strategy, concept, execution and measurement. • Strong leadership and project management experience, transitioning organisations and their people, through product launches, brand and business change.
For the last year I’ve been working with leading agencies and clients in Australia on specific marketing with length of assignment varying from a few weeks to several months.
Experience across the marketing mix within online subscription businesses, led to my appointment at News Corp at a point where the business was digitalising its print products, and moving to a subscription based model. The role focused on leading marketing communication planning across News Corp’s portfolio of brands in Australia, with overall responsibility for £100m of investment budget across paid, owned and earned channels. Reporting to CMO.
Experience in launching and working with digital subscription products led to my appointment at Ancestry. I was tasked to develop a new marketing strategy, to drive acquisition, increase brand awareness and position Ancestry.com as the market leader within the fast-growing Family History market. Reporting to Managing Director.
Appointed by the leading credit checking business to develop marketing strategies and deliver integrated marketing campaigns, for their suite of B2C and B2B digital products. Reporting to Marketing Director.
Working with Disney across Disney Studios, Home Entertainment and The Disney Channel. Responsibility for media strategy and campaign planning for 18 markets across EMEA.
Planning integrated campaigns for Sony, EMAP and Reckitt Benckiser, with budgets of up to £50million.