About me
An authentic marketing leader, specialising in digital products and services, across the UK, EMEA and APAC. Over the last 10 years I have successfully launched and managed world-class subscription brands, delivered customer growth, increased $revenue streams and created and led teams with care and diligence.
• Proficient in multi-channel solutions to drive acquisition, brand and retention strategies
• Extensive experience managing stakeholders and developing successful relationships, across muli- functional team and regions (EMEA, US, Australia), from c-suite to agency partners.
• Solid campaign management experience: Data, Insight, strategy, concept, execution and measurement.
• Strong leadership and project management experience, transitioning organisations and their people, through product launches, brand and business change.
Work history
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Freelance Marketing ConsultantFreelance
Sydney, AustraliaFreelance
For the last year I’ve been working with leading agencies and clients in Australia on specific marketing with length of assignment varying from a few weeks to several months.
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National Marketing & Head of MediaNews Corp
- Sydney, AustraliaFull Time
Experience across the marketing mix within online subscription businesses, led to my appointment at News Corp at a point where the business was digitalising its print products, and moving to a subscription based model. The role focused on leading marketing communication planning across News Corp’s portfolio of brands in Australia, with overall responsibility for £100m of investment budget across paid, owned and earned channels. Reporting to CMO.
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Skills
- Brand Management
- Marketing
- Marketing Strategy
- People Management
- Stakeholder Engagement
- Brand Partnerships
- Customer Acquisition Retention
- Relationship Building and Management
- Customer Experience Mapping
- Brand Communication Strategist
Education
Marketing ManagementManchester Metropolitan University
- Manchester, United Kingdom
Marketing