About me
After graduating from the University of Salford with a degree in Advertising Design, I enjoyed several sets of work experience in various advertising, PR and social media agencies. My work experience has developed skills in many areas, including improving communication skills, social media monitoring, talking to journalists, time management and organisation, liaising with printers, design work on Photoshop and Illustrator and I have also developed presentation skills from working and attending new business pitches.
I work great in a team and individually, alongside being a very bubbly individual with great ‘people person’ skills.
Projects
- Fit For DutyHow to give a real-life practical demonstration of Ballyclare’s new Xenon Fire Kit? We couldn’t really go round setting fire to buildings to create the perfect conditions for Xenon’s unique protection, comfort, breathability and flexibility credentials to be shown in their best light. Also, to clearly show Ballyclare understand the stresses and strains every firefighter faces, the demonstration had to feel authentic – a genuine presentation of the product’s qualities. So, we had to think a little laterally and deliver creatively. Our solution was a video marketing and social media campaign; and the creative idea was to team up with CrossFit Games World champion – and ex firefighter – Sam Briggs to front the work and put the product through its paces. We asked Sam to devise a strenuous CrossFit workout featuring many of the movements she used when battling fires. So Ballyclare’s video is packed with ‘Muscle-Ups’ demonstrating the flexibility of the garment through the arm and shoulder. ‘Farmer’s Carries’ which replicate carrying a hose to a burning building. And lung-busting, muscle-sapping ‘Rope Climbs’. To give the client the ROI they were looking for, we created a campaign microsite which hosted all the product specification and sales copy and devised a social media plan to push out campaign assets across both Ballyclare’s channels and Sam Briggs’ accounts, tapping into her combined following of over 517K social media fans, resulting in new followers and an impressive increase in engagement for Ballyclare.
Work history
Senior Account ManagerOutpost
Congleton, United KingdomFull Time
I am currently working at Outpost as Senior Account Manager. I manage all client accounts and any activity required for those accounts, whether that be, print, digital, PR, social media or content marketing.
Pitching and strategy development forms a large part of the role, as well as attending regular client meetings and producing documents to show efficient running of each account.
Key clients include: Rockport, Bear Grylls, Ballyclare and Cestrian
Key responsibilities
• Integrating social media into advertising campaigns
• Management of quoting clients and printing jobs
• Managing budgets and recourses across the agency
• Liaising with clients to pull together comprehensive briefs for campaigns
• New business and pitching
• Managing press ad campaigns and briefing studio
• Social media strategy creation and implementation
• PR and outreach manager
• Paid for social media campaigns – schedules and creative (Facebook, Instagram, Linkedin, Twitter and Google)
• Day-to-day community and campaign management
• Social media training for clients
• Attending client meetings (social and advertising)
• Managing client relationships (social and advertising)
• Social reporting using Sysomos and Facebook/Twitter analytics
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Senior Social Media ManagerBJL
- Manchester, United KingdomFull Time
Clients – Marriott hotels, Lambrini and BASF
I am currently on maternity cover at BJL as Senior Social Media Manager where I look after a number of clients and their social media strategies / community management. These clients include Marriott, Lambrini and BASF.
Key responsibilities
• Social media strategy creation for clients
• Integrating social media into clients wider advertising campaigns
• Day to day content creation and community management
• Growing and developing the social team
• Managing finance / structure / time across accounts within the social media team
• Recruitment within the team
• Signing off content and artwork ahead of being sent to client
• Managing client relationships
Key achievements
• Introduction of social listening (Sysomos) to the agency
• Team structure amended and weekly WIP introduced
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Skills
- Marketing PR
- Social Media
- Sysomos
- Social Strategies
- Social Video Direction
- Social Advertising
- Social Ad Campaigns
- Social Account Management
- Content Copywriting Digital Blogging Creative
Education
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Advertising DesignThe University of Salford
- Salford, United Kingdom
Advertising Desgn