After graduating from the University of Salford with a degree in Advertising Design, I enjoyed several sets of work experience in various advertising, PR and social media agencies. My work experience has developed skills in many areas, including improving communication skills, social media monitoring, talking to journalists, time management and organisation, liaising with printers, design work on Photoshop and Illustrator and I have also developed presentation skills from working and attending new business pitches. I work great in a team and individually, alongside being a very bubbly individual with great ‘people person’ skills.
I am currently working at Outpost as Senior Account Manager. I manage all client accounts and any activity required for those accounts, whether that be, print, digital, PR, social media or content marketing. Pitching and strategy development forms a large part of the role, as well as attending regular client meetings and producing documents to show efficient running of each account. Key clients include: Rockport, Bear Grylls, Ballyclare and Cestrian Key responsibilities • Integrating social media into advertising campaigns • Management of quoting clients and printing jobs • Managing budgets and recourses across the agency • Liaising with clients to pull together comprehensive briefs for campaigns • New business and pitching • Managing press ad campaigns and briefing studio • Social media strategy creation and implementation • PR and outreach manager • Paid for social media campaigns – schedules and creative (Facebook, Instagram, Linkedin, Twitter and Google) • Day-to-day community and campaign management • Social media training for clients • Attending client meetings (social and advertising) • Managing client relationships (social and advertising) • Social reporting using Sysomos and Facebook/Twitter analytics
Clients – Marriott hotels, Lambrini and BASF I am currently on maternity cover at BJL as Senior Social Media Manager where I look after a number of clients and their social media strategies / community management. These clients include Marriott, Lambrini and BASF. Key responsibilities • Social media strategy creation for clients • Integrating social media into clients wider advertising campaigns • Day to day content creation and community management • Growing and developing the social team • Managing finance / structure / time across accounts within the social media team • Recruitment within the team • Signing off content and artwork ahead of being sent to client • Managing client relationships Key achievements • Introduction of social listening (Sysomos) to the agency • Team structure amended and weekly WIP introduced
I previously worked at boohoo.com as a Senior Social Media Executive, managing all the UK social media and strategy for the brand. This ranged from writing content across all social channels including, Facebook, Twitter, Instagram, Snapchat, G+, Pinterest, YouTube and more to the overall campaign strategy. Key responsibilities: • Content creation • Managing relationship with contacts across channels and with our account managers at Sysomos and Social Bakers • Managing direct response advertising agency • Campaign strategy for all territories • Integration of social media into other marketing activity including introduction of photo booth which provided discount code at UK press day • Managing budgets on UK activity • Working with the outreach team in order to gain the strongest content from the bloggers we worked with • Briefing and maximising video content • Creative solutions around how to grow Instagram following and how to ensure boohoo got coverage in the trade media Key achievements: • Growing Instagram followers to over 1.2 million from 300k within one year • Trending on Twitter with campaign hashtag on every campaign with over 15 million reach • WeAreUs campaign overall
Clients – Flannels, Kaleidoscope, Blue Diamond and Pets at Home I previously worked for one of the biggest digital companies in the UK. iProspect recently formed under the Carat brand, transferring current media clients into digital, Key responsibilities: • To help grow the social media offering at iPropsect • Create social media strategies for clients and work them into existing media campaigns • Day to day management of channels and reporting • Managing relationship with the wider teams within Carat • Managing relationships with contacts at Facebook, Twitter, Offerpop, Social Bakers and Sysomos Key achievements: • Pets At Home award winning TV ad campaign created using user generated content from social media
Clients – TK Maxx, Lambrini, Mushroom Bureau, Sidekick, Red Square Reloaded, Jura coffee machines and Aldi During my time at McCann Manchester I worked on many social media accounts, predominantly for drinks manufacturer, Halewood International. I have managed social media and digital campaigns for various brands including Lambrini, Lambrini Cider, and Sidekick. Key responsibilities: • Managing day to day content for clients • Reporting back to clients on performance against KPIs using Radian6 • Managing relationships with teams within the agency • Working with the digital media teams to help grow the expertise within the teams and grow knowledge of social media • Setting up social media advertising for clients
Clients – Nissan, Original Source, Renshaw and British Airways I worked as an account executive at Staniforth PR in Manchester for nearly two years, working as part of their consumer PR team. Key responsibilities: • Managing day to day projects • Data analysis • Weekly work in progress reports • Attending client meetings • Regional PR for Nissan • Wider PR and social media for Original Source and Renshaw • Social media listening reporting during strike periods for British Airways