About me

Analytical, driven, and proactive strategist with an excellent academic record. Key interest in business strategy, market research, and innovation developed through my position as Junior Researcher at Current Global. Looking to gain further experience in the areas of strategy, business development, market research, etc.

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Work history

WriterWallpaper*
Jan 2020 - Jan 2020London, United KingdomFreelance
Scouted by the senior editor to research and write an article on the affects and implications of artificial intelligence on the design process, which was published in the March 2020 edition. Articled was published as 'Fashion's AI future'.
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Junior Strategy & Insights ResearcherCurrent Global
Jun 2019 - Mar 2020London, United KingdomFull Time
• Delivered intelligence research and reports for consultancy projects across a wide range of clients from the worlds of fashion, retail, technology, luxury and sustainability • Research has included: consumer trends and insights, deep dive industry case studies and market analysis ranging from exploring the evolving world of digital transformation and business model shifts, to connected retail solutions. • Experienced feeding back to C-suite management, following regular project deliveries for the likes of Google and Stella McCartney to build a sustainable supply chain tool, as well as working on an innovation workshop in Stockholm for &Other Stories and the H&M Lab • Key clients work: Farfetch, Google, H&M, The Restory, Tiffany & Co, Shiseido. • Further contributed to the business through editorial writing and research on The Current Daily, and by managing and creating content across key social media channels (Instagram, Twitter, Facebook, LinkedIn, Hootsuite, Mailchimp) • Contributed to the curation of events such as Innovation Mansion, as well as working on speaker projects for SXSW and the BFC • Researched daily news coverage and round ups for business analysis and client projects • Continually monitoring cultural and industry shifts by attending a range of events including; Financial Times Future of Retail, Wired Smarter, The Drum, etc.

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Skills

• Writing
• Research
• Market Strategy
• Strategic Thinking
• Creative Consultancy

Education

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Fashion ManagementUniversity of Southampton
Sep 2016 - Jun 2019Winchester, United Kingdom
Modules include: Strategic Fashion Management, Fashion Chain Management, Digital Fashion Commerce & Fashion Chain Management & Product Management: Buying & Merchandising -Ability to formulate realistic management implementation plan in response to identified opportunities and market conditions in the business sector -Confident in conducting in-depth research using a range of academic and commercial sources -Identified challenges facing todays retailers and investigated transformative technological solutions, such as Artificial Intelligence and Data -Confident in identifying and targeting a market with a product or range whilst considering a set of commercial and market criteria and constraints -Experience with researching into demographic and psychological analysis for consumers -Familiar with key business strategies, theories, and models specifically aimed at the retail sector -Strong verbal and written communication skills developed from producing reports and delivering presentations to groups of various sizes -Utilised excellent communication skills when acting as an Academic Representative and Student Ambassador