A senior social media and audience development professional, with +8 years’ experience building strategies and creating best-in-class content that cultivates and engages communities, drives growth and delivers business results across the publishing, lifestyle, fashion and beauty sectors in-house and agency-side.
Projects
- Levi's® Music ProjectIn collaboration with Levi's® X Warner Music X Sound City, the latest instalment of the Levi’s® Music Project see’s rapper Loyle Carner launch Levi's® UK's latest open access music studio in Liverpool. Loyle will work with a group of local young musicians on original material inspired by the notion of ‘Music & Unity’. The students will have access to the best industry professionals and mentors, with the project building towards Liverpool Sound City festival in May, where they will take to the
Work history
Social Media & Content ManagerW Communications
London, United KingdomFull Time
- Taking the lead on digital strategy and content creation, while generating social-first ideas across key accounts such as Levi’s, Hard Rock Hotel and PG tips.
- Staying adept to social trends, championing social throughout the wider team, agency and educating on its capabilities.
- Working closely with in-house designer and external production companies to create impactful, inspiring content and campaigns.
- Acting as day-to-day client lead and managing junior members of the team, to oversee copywriting, content scheduling, posting and community management.
- Overseeing and managing analysis and reporting on social campaign performance and key brand moments throughout the year.
- Making recommendations on, executing and optimising paid social activity.
- Leading brainstorms and creative planning sessions.
- Managing social budgets to deliver most cost-effective ROI.
Senior Content ExecutiveW Communications
- London, United KingdomFull Time
Working across key accounts including Levi’s, Hard Rock Hotel and PG tips.
- Planning and delivering social strategy across Instagram, Facebook, Twitter, LinkedIn and Snapchat, with a key focus on individual campaigns and delivering business results.
- Daily, weekly, monthly analysis and reporting, making recommendations for continuous improvements and optimisations.
- Working with internal and external creative teams to produce social- first content.
- Researching and staying adept to key news stories, platform updates, emerging trends and key influencers.
- Copywriting and creating content for client social channels on an ongoing basis.
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Skills
- Communications
- Writing
- Editing
- Digital Content
- Creative
- Journalism
- Marketing
- Content Ideation
- Beauty Brands
- Content Creation
- Social Media Advertising
- Social Media Management
- Social Media Marketing
- Social Media
- Analysing Data
- Digital Analytics
- Art Direction
- Reporting Analytics
- Campaigns Reporting
- Digital Campaigns
- Digital Communication
- Digital Creative
- Digital Copywriting
Education
BA(Hons) Journalism First-class The University of East London
- London, United Kingdom
Graduated with First Class Honours in Journalism. Acted as Editor in Chief of University backed magazine, entitled 'Insight', focused around humanitarian issues. Captained University Netball Team.