Responsible for transforming email marketing for this footwear and accessories brand. Taking them from blanket sending mass emails, to introducing automation, segmentation and personalisation, thereby improving email engagement and revenue.
Responsible for all digital content and eCRM for this rapidly growing, international retailer. Managing key customer acquisition, conversion and retention initiatives, including: - Managing eCRM and Email Marketing - Managing online content - Project managing innovative online personalisation tools - User testing and A/B split testing - Managing online customer journey and service tools including product reviews and online chat
Managing website and all online marketing and digital activities for UK, USA, China, Japan, Hong Kong, Taiwan and France, including ecommerce in USA. - Set digital strategy for business globally - Management of website development with Ecommerce Provider - Implementation and management of Email Marketing - Management of PPC, SEO and Display campaigns with agency - Management of all online content - Management of Social Media channels - Project Management and marketing launch of Mobile App - Reporting and analysis of key website and marketing metrics De Beers achieved rank of 'Gifted' under L2 Watches & Jewellery Index 2012
Responsible for marketing launch of UK ecommerce site and online marketing and content for UK and USA sites. - Management of PPC and Display campaigns in UK and USA via agency - Management of all online content - Implementation and management of Email Marketing - Management of website development - Marketing of iPad app content - Reporting and analysis of key website and marketing metrics to board - Management of ecommerce photography
Joined as Marketing Administrator. Worked my way up to Online Marketing Manager and was responsible for: Responsible for launching fashion online and project managed redesign of website. - Project management of launch on both BT Fresca and Magento platforms - Management of eCRM and Email Marketing - Launch and management of PPC, SEO, Display and Social Media channels - Management of all online content