Hannah Spicer

Digital Marketing, CRM, Ecommerce Consultant

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

Skills

  • Marketing Strategy
  • Marketing
  • Strategic Planning
  • Retail Marketing
  • Content Creation
  • Communications Planning
  • Strategy
  • Social Media Marketing

Companies I’ve worked with

  • Harvey Nichols

    Harvey Nichols

    • Retail
  • Kurt Geiger Ltd

    Kurt Geiger Ltd

    • Fashion and Textiles
  • Stella McCartney

    Stella McCartney

    • Fashion and Textiles
  • M

    Monica Vinader Ltd

    Work history

    2019

    Snr CRM Manager

    Kurt Geiger Ltd

    Nov 2016 - Jul 2019
    • London, United Kingdom
    • Full Time
    • Responsible for transforming email marketing for this footwear and accessories brand. Taking them from blanket sending mass emails, to introducing automation, segmentation and personalisation, thereby improving email engagement and revenue.

    2016

    Head of Online

    Monica Vinader Ltd

    Oct 2012 - Oct 2016
    • London, United Kingdom
    • Full Time
    • Responsible for all digital content and eCRM for this rapidly growing, international retailer. Managing key customer acquisition, conversion and retention initiatives, including: - Managing eCRM and Email Marketing - Managing online content - Project managing innovative online personalisation tools - User testing and A/B split testing - Managing online customer journey and service tools including product reviews and online chat

    2012

    Global Online Manager

    De Beers Diamond Jewellers

    Apr 2011 - Oct 2012
    • London, United Kingdom
    • Full Time
    • Managing website and all online marketing and digital activities for UK, USA, China, Japan, Hong Kong, Taiwan and France, including ecommerce in USA. - Set digital strategy for business globally - Management of website development with Ecommerce Provider - Implementation and management of Email Marketing - Management of PPC, SEO and Display campaigns with agency - Management of all online content - Management of Social Media channels - Project Management and marketing launch of Mobile App - Reporting and analysis of key website and marketing metrics De Beers achieved rank of 'Gifted' under L2 Watches & Jewellery Index 2012

    2011

    Ecommerce Marketing Manager

    Stella McCartney

    Oct 2010 - Apr 2011
    • London, United Kingdom
    • Full Time
    • Responsible for marketing launch of UK ecommerce site and online marketing and content for UK and USA sites. - Management of PPC and Display campaigns in UK and USA via agency - Management of all online content - Implementation and management of Email Marketing - Management of website development - Marketing of iPad app content - Reporting and analysis of key website and marketing metrics to board - Management of ecommerce photography

    2010

    Online Marketing Manager

    Harvey Nichols

    Mar 2004 - Oct 2010
    • London, United Kingdom
    • Full Time
    • Joined as Marketing Administrator. Worked my way up to Online Marketing Manager and was responsible for: Responsible for launching fashion online and project managed redesign of website. - Project management of launch on both BT Fresca and Magento platforms - Management of eCRM and Email Marketing - Launch and management of PPC, SEO, Display and Social Media channels - Management of all online content