I’ve been in creative and brand development for 9+ years with a focus on creative corporate growth and innovative marketing strategies. I am a highly adaptable person with strong leadership who has cultivated the sensitivity to work with different cultures, developing professional relationships, and partnerships at the highest level.
Core competencies: Brand management and development with a demonstrated track record of achieving and exceeding revenue goals; business development and strategy; campaign conception, and execution; marketing research, development, and management; relationship development and management with high-net-worth individuals and entities.
Work history
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Art Director & Marketing ManagerMaison de Fleurs
London, United KingdomFull Time
In charge of brand visual identity, digital marketing strategies and content, consultation with the sales and product teams on campaigns, and customer engagement. I also work on the concepts of our in-house photography (both advertising & product sales) as well as deliver the photographic work myself.
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External consultant & CuratorThe Bomb Factory Art Foundation
- London, United KingdomFreelance
Worked alongside the Gallery Manager in producing a programme of exhibitions and events for the public-facing art gallery of the Foundation. This included liaising with the artists involved, the logistics of installation/display, and delivering the planned programme of events.
I personally curated an exhibition ‘Female Trouble’ in Sept/October 2017, which was realised with support from the Arts Council Creative Development Grant, which I successfully applied for.
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Skills
- Art Direction
- Photoshop
- Customer Acquisition Retention
- Art Directon
- Brand Content
- Photography
- Marketing Strategy
- Marketing Analytics
Education
MA in Creative Cultural EntrepreneurshipGoldsmiths, University of London
- London, United Kingdom
Awarded Tier 1 Graduate Entrepreneur visa for my alternative and sustainable business model for an arts and culture centre.
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BA Humanities and Social Sciences (english LiteratureUniversity of British Columbia
- Vancouver, Canada
University of British Colombia, Vancouver (UBC)
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Awards
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Tier 1 Graduate Entrepreneur awarded by Goldsmiths CollegeThe UK Government
In 2015 I was selected as one of the few UCL students to be awarded the Tier 1 Graduate Entrepreneur award for my cultural space business model. This opportunity allowed me to remain in the UK and continue my research, in less than a year since being awarded the prize, I co-founded a business using elements of my research called The Koppel Project, a space in Central London that hosted a coffee shop, bookshop, art gallery and rotating pop-up businesses. It also facilitated events by local charities and community organisations.